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The pandemic has changed the auto industry as we know it. That means it’s time for a new approach to auto dealership marketing to generate more sales. When COVID-19 first hit, it took most businesses a few months to figure…
Now more than ever, it’s time to get creative with customer communications. See how auto dealer text messaging can lead to more sales with fewer in-person interactions. In today’s world, there are many ways to communicate with customers and sell…
AutoRaptor’s understanding of car sales, combined with decades of experience has helped us create the ultimate dealer CRM Sales Assistant. Instead of searching through piles of messy papers, our dealer CRM tools can help sales reps quickly filter, search, and…
In today’s wireless world, it’s essential to be smart about your dealership digital marketing strategy. Auto marketing used to be reasonably straightforward. You’d place a weekly ad in the newspaper, schedule a bulk mailer campaign to go out every few…
Bad reviews pop up from time to time, but are you prepared to defend your dealership reputation when it’s under attack? Word of mouth has always been a factor in a car dealer’s success, but the internet has increased the…
10 of the Most Surprising Dealer Communications Insights Online and mobile technology has changed how vehicles are sold but do you know which dealer communications are most effective? If you don’t, it’s time to change that. Communication skills, or lack…
You’ve probably tried every one of the most popular holiday car sales promotions in existence, but do you know which ones can genuinely increase dealership traffic? Auto dealers commonly advertise holiday car sales that relate to presidents, veterans, long weekends,…
Most dealerships offer some variation of a car maintenance plan to their customers with the purchase of a vehicle. Do you? Car maintenance plans are different from extended service plans. ESP’s don’t usually include oil changes, tire rotations or coverage…
Are you finding that your approach to car dealership advertising isn’t bringing in the leads you thought it would? Car dealership advertising is a necessity, but it can get expensive and even ruin your reputation if you aren’t careful. Newspaper…
Is your customer retention program doing what it should to keep existing customers coming back? Customer loyalty is a smart place to spend your advertising dollars. You’ve probably heard that existing customers have a higher chance of making a repeat…
