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Bad reviews pop up from time to time, but are you prepared to defend your dealership reputation when it’s under attack? Word of mouth has always been a factor in a car dealer’s success, but the internet has increased the…
10 of the Most Surprising Dealer Communications Insights Online and mobile technology has changed how vehicles are sold but do you know which dealer communications are most effective? If you don’t, it’s time to change that. Communication skills, or lack…
You’ve probably tried every one of the most popular holiday car sales promotions in existence, but do you know which ones can genuinely increase dealership traffic? Auto dealers commonly advertise holiday car sales that relate to presidents, veterans, long weekends,…
Most dealerships offer some variation of a car maintenance plan to their customers with the purchase of a vehicle. Do you? Car maintenance plans are different from extended service plans. ESP’s don’t usually include oil changes, tire rotations or coverage…
Are you finding that your approach to car dealership advertising isn’t bringing in the leads you thought it would? Car dealership advertising is a necessity, but it can get expensive and even ruin your reputation if you aren’t careful. Newspaper…
Is your customer retention program doing what it should to keep existing customers coming back? Customer loyalty is a smart place to spend your advertising dollars. You’ve probably heard that existing customers have a higher chance of making a repeat…
Dealerships are always looking for new ways to keep clients happy, and they are finding success through extended test drives. GM companies like Cadillac advertise 24-hour test drives, and some Hyundai dealerships even offer test drive delivery services to…
Here’s how car ownership statistics can help you up your sales game ( and where you can find them) Wouldn’t it be helpful to magically know what individual customers want or need? Instead of fumbling around in the dark for…
Dealership complaints on social media don’t always have to be detrimental to your business—learn how to turn lemons into lemonade with these tips. Customer complaints aren’t a new thing. In the past, your dealership has likely fielded countless phone calls,…
Consumers are hungry for exceptional deals in November—here’s how your dealership can boost Thanksgiving car sales. Consumers are beginning to realize that there are a ton of dynamite Thanksgiving car sales, and it’s up to you to figure out how…
