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Stop sending boring email blasts to your entire database—effective automotive customer retention strategies create a more personal experience You’re pretty proud of your dealership’s marketing and advertising efforts. You’ve got that clever commercial running right now, targeted Facebook ads, a…
Commit these Dodge facts to memory and impress your customers Dodge is known as a great American automobile brand and hailed for their workhorse trucks and cool sports cars. If you currently sell Dodge vehicles, you already know you need…
America’s largest generation is finally buying cars, and now it’s time to fully understand Millennial car buying habits so you can get a piece of the pie. Were you working in an auto dealership around 2009? If so, you probably…
Automobile manufacturers keep investing big money in television car ads—but do they work? Matthew McConaughey drives through a nondescript city at night, looking ahead pensively. The camera cuts between dazzling shots of the Lincoln MKC as it travels down the…
There’s an exciting world of selling cars online when you’re willing to get creative and look beyond Craigslist ads When it became apparent that a website for your dealership was no longer a nice option, but a critical “must have,”…
If you’re going to invest in dealership commercials, ensure they help your business rather than hurt it. They say there’s no such thing as bad publicity, but when you see a cheesy car advertisement, you know that’s not true. Every…
Forget keyword stuffing and “writing for Google” — solid automotive SEO is all about crafting content for your customers BMW. SUV. GMC. These are three-letter initialisms you live and breathe as an auto dealer. Automotive SEO, though? Well, that’s another…
When you’re an auto dealer, advertising ideas that drive sales are essential — you just need to deliver ads the way customers want to consume them.
Is your auto dealer website design stuck in the 90s? Even some small design tweaks can bring major positive changes to your bottom line 10 years ago, buyers visited an average of five dealerships while car shopping. Now, they only…
Unless your car dealership ratings are five stars across the board, you can’t afford to ignore these tips for improving online reviews. Your auto dealership seems to be well-liked within your community — after all, you receive great feedback in person…
