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Stop stressing over brainstorming blog post ideas—here are plenty of topics to get your creative juices flowing. As a tech-savvy auto dealership, you’ve done your homework when it comes to Internet marketing strategies. You love doing A/B testing with your email…
When you’re selling a classic brand like Buick, facts about the company’s history, products, and awards can help pique customer interest If you’re in the business of selling Buicks, you’re not blind to the public’s perception that the brand is…
Use Instagram to your dealership’s advantage with these car dealership marketing ideas You revamped your dealership website, invested in a high-quality automotive CRM, and are finally sending out regular email newsletters to your customers. You’re proud of how you’ve brought…
Brands today are no longer selling products to consumers–they're selling stories. Study the next car commercial you see: a rugged cowboy lifting hay bales on a brutally hot day, sweat dripping from his nose as he wipes his face with a damp cloth. The camera pans out, and you see all the lifting not yet completed. Suddenly, in the hazy distance, a gleaming figure appears on the horizon and gradually comes into view: a brand new Ford F-150 with an extended bed, driven by a woman sipping a glass of iced lemonade. That’s not a commercial; it's a car sales movie.
Storytelling, in a large way, is selling. You're persuading the audience to buy into the narrative of your brand. Of course, the quality of the commericals Ford produces is not in the budget at your car dealership, but you can still use storytelling to connect better with your prospective buyers. It takes a little bit of creative vision and concepting, but the narrative building doesn't have to be a work of art, either.
Commit these Chrysler facts to memory and transform from an ordinary salesperson into a brand ambassador As one of the “Big Three” American automobile manufacturers, Chrysler has been a force in the auto industry since the 1920s. It sells vehicles…
Stay competitive in the warmer month by using some of these dynamite dealership marketing strategies Winter is notoriously challenging when it comes to auto dealership sales, with January typically being the slowest month of the year for U.S. auto sales.…
Slip these Mazda facts into your sales arsenal to improve numbers and impress customers You sell Mazda vehicles, but how much do you really know about the brand? Sure, you can spout out details about the newest makes and models…
When you own a car dealership, branding should always be a top priority. It’s a typical day at the dealership, and you’re running around trying to get a million things done. Out of nowhere, a random customer walks up to…
A little homework never hurt anyone! Brush up on your Hyundai facts to impress customers and boost commissions. You may be a natural salesperson—friendly, charismatic, a total people person—but even when you’re born with that “it” factor, you still need…
