Move cars off the lot faster than you can drive them
Dealerships are always looking for new ways to keep clients happy, and they are finding success through extended test drives. GM companies like Cadillac advertise 24-hour test drives, and some Hyundai dealerships even offer test drive delivery services to…
Here’s how car ownership statistics can help you up your sales game ( and where you can find them) Wouldn’t it be helpful to magically know what individual customers want or need? Instead of fumbling around in the dark for…
Dealership complaints on social media don’t always have to be detrimental to your business—learn how to turn lemons into lemonade with these tips. Customer complaints aren’t a new thing. In the past, your dealership has likely fielded countless phone calls,…
Consumers are hungry for exceptional deals in November—here’s how your dealership can boost Thanksgiving car sales. Consumers are beginning to realize that there are a ton of dynamite Thanksgiving car sales, and it’s up to you to figure out how…
Showroom marketing isn’t just balloons and window decals—get it right and increase your dealership’s business Congrats—you got a new customer through the door of your dealership! Don’t let your guard down just yet, though. Until they’re driving off the lot…
If your dealership still isn’t ranking as high as you’d like on Google, check to see if you’re making any of these automotive SEO errors. “I just Googled our dealership, and we don’t even show up on the first page…
Car finder websites like TrueCar and Edmunds are popular with consumers—but are they right for your dealership? If you’ve been in the auto industry for a while, you may like to think back fondly to the “good old days”—long before…
Sell more “Caddys” by impressing your customers with your extensive knowledge of Cadillac facts As a Cadillac salesperson, you understand the brand’s incredible legacy. However, since the height of the company’s cool-factor in the 1950s and 1960s, it’s struggled to…
Car buyers use the Internet for vehicle shopping—is your dealership photography on point enough to catch their eye? Put yourself in the shoes of your customers for just one minute. If you were combing through the websites of local auto…
Your competitors still haven’t caught on—incorporate the automatic text message into your dealership’s sales department and reap the benefits The life of an auto salesperson is fun, but let’s be honest—it can be pretty hectic, too. Sure, there are times…
