Move cars off the lot faster than you can drive them
Saying the used car industry is going through a rapid change would be an understatement. If you’ve been in car sales long enough, you’ve seen the drastic turn towards selling cars online. Where only a fraction of sales were created within online platforms ten years ago, now these methods are the primary force of sales aggregation for dealerships across the country.
So what does this mean for your dealership? It’s time level up your online presence and take every opportunity to offer a better user experience for potential customers searching through your inventory. All of your competing dealerships have at least made a marginal effort to tap into the vast lead sources available online. So how can you beat them to the punch? Real simple: cover all the ground you can with online car listings and improve those listings with the most accurate, transparent and attractive information possible.
5 car dealer marketing mistakes you can’t afford to make in today’s digitally connected world.There isn’t much room for debate when it comes to the importance of digital marketing these days. Consumers are expecting the best digital experience from businesses. As technology continues to influence how your customers make decisions for buying products, the more intense the consequences of not having a solid digital marketing strategy will become.
Remember the days when customers appeared at your car dealership every morning with heaps of cash, waiting eagerly to spend their money with you, even though you hardly marketed to them? Can’t recall? That’s because it never happened.
Many auto dealers have had varying degrees of success with digital marketing, and many have failed to keep up with the ever-changing winds of how customers expect to be engaged online.
Plus, it’s difficult to keep your finger on the pulse when you have a business to run. A business, many like to point out, that can stand on its legs without all this new technology.
In part two of our automotive social media marketing series, we look at why Twitter is a great social media network for your dealership to interact with potential customers, in addition to best practices that your dealership can implement. Twitter…
If you’ve heard it once, you’ve heard it a thousand times. SEO is important. Don’t act surprised, you know what this stands for: Search. Engine. Optimization. As an auto dealer, you’ve no doubt become increasingly familiar with this term and…
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount…
People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main…
