Category Auto Dealer Marketing

Auto Dealer Marketing

6 Auto Dealer Digital Marketing Secrets Leading Dealerships Know

Take a closer look into six auto dealer digital marketing techniques being used by your competitors.

Many auto dealers have had varying degrees of success with digital marketing, and many have failed to keep up with the ever-changing winds of how customers expect to be engaged online.

Plus, it’s difficult to keep your finger on the pulse when you have a business to run. A business, many like to point out, that can stand on its legs without all this new technology.

Ty W.
September 10, 2015

Auto Dealer Marketing

Automotive Social Media Marketing Series Part 2: Twitter for Dealers

In part two of our automotive social media marketing series, we look at why Twitter is a great social media network for your dealership to interact with potential customers, in addition to best practices that your dealership can implement. Twitter…

Ty W.
August 3, 2015

Auto Dealer Marketing

Auto Dealer SEO Techniques That Drive Traffic

If you’ve heard it once, you’ve heard it a thousand times. SEO is important. Don’t act surprised, you know what this stands for: Search. Engine. Optimization. As an auto dealer, you’ve no doubt become increasingly familiar with this term and…

Ty W.
July 28, 2015

Auto Dealer Marketing

Best Automotive Dealer Websites on the Internet 2

Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount…

Ty W.
June 29, 2015

Auto Dealer Marketing

10 Misconceptions About Used Cars and How to Address Them

People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main…

Ty W.
June 29, 2015

Auto Dealer Marketing

Best Automotive Dealer Websites on the Internet

Ty W.
June 16, 2015

Auto Dealer Compliance, Auto Dealer Marketing

Sales Tips: Six Rules for Text Messaging

Just a few years ago, we likely never dreamed we’d be using text messaging as part of the sales process. But more and more dealers are using text messaging to facilitate communication between sales staff and customers. SMS texting allows…

Ty W.
May 21, 2015

Auto Dealer Marketing

Is Your Dealership’s Website Prepared for the Next Google Update?

The online world is about to change (again) on April 21st. What does this have to do with you, an auto dealer? Well, everything. The new update from Google is about to make the already challenging process of search engine optimization…

Ty W.
April 17, 2015

Auto Dealer Marketing

Your Dealership’s Customers are Searching for Information and How to Join the Conversation

Where specifically are car buyers going to look for such information online? And, more importantly, once you know where they are how can you join (or even lead!) the conversation? It is not surprising that the majority of today’s tech-savvy…

Ty W.
April 8, 2015

Auto Dealer Marketing

7 Ways for BHPH Dealerships to Build Community Relationships

Why It’s Important for Your BHPH Dealership to Build Community Relationships and Where to Start It is not uncommon for large new car dealerships to sponsor and volunteer at charity events or organize fundraising efforts for scholarships or other causes.…

Ty W.
March 18, 2015