Buying a minivan isn’t “uncool” anymore. Share the best minivan features with new and expecting parents to get them excited about their purchase. As an auto salesperson, you wear many hats depending upon the needs of your customers. Sometimes, you…
Dealership complaints on social media don’t always have to be detrimental to your business—learn how to turn lemons into lemonade with these tips. Customer complaints aren’t a new thing. In the past, your dealership has likely fielded countless phone calls,…
Fight the sleazy salesperson stereotype and keep your car sales techniques on the straight and narrow You love your job, and although working in sales can be challenging, that’s part of the thrill. Sadly, auto salespeople everywhere still have to…
Consumers are hungry for exceptional deals in November—here’s how your dealership can boost Thanksgiving car sales. Consumers are beginning to realize that there are a ton of dynamite Thanksgiving car sales, and it’s up to you to figure out how…
Showroom marketing isn’t just balloons and window decals—get it right and increase your dealership’s business Congrats—you got a new customer through the door of your dealership! Don’t let your guard down just yet, though. Until they’re driving off the lot…
Are your auto finance compliance processes—or lack thereof—holding your dealership back from faster funding? When you have a customer in front of you, and she’s ready to buy her next vehicle, those endorphins start flowing, and you kick it into…
Blaming the lack of motivation entirely on your dealer staff? It may be time for sales managers to look in the mirror. In the latest management meeting at your dealership, how were those sales numbers looking? Were you happy with…
If your dealership still isn’t ranking as high as you’d like on Google, check to see if you’re making any of these automotive SEO errors. “I just Googled our dealership, and we don’t even show up on the first page…
Car finder websites like TrueCar and Edmunds are popular with consumers—but are they right for your dealership? If you’ve been in the auto industry for a while, you may like to think back fondly to the “good old days”—long before…
Make the right deals and auto auction sales could be your ride to success There are a lot of variables in the world of auto dealerships – especially if your business runs on used cars. Vehicle quality is always a…
Upside down car loans are becoming the norm, but you’re in a unique position to change this trend. 2016 was a bad year for trade-ins. 32% of all trade-ins toward the purchase of a new car were under water, according…
Hybrid vehicles aren’t just a fad—they’re the future of the auto industry. Here are some of the latest hybrid cars to add to your dealership inventory. Remember when hybrid vehicles hit the U.S. market in 1999? They were almost a…
