Trusted by Independent Car Dealers since 2006
Put real time and effort into your Buy Here Pay Here training program and you’ll invest wisely in your dealership’s success Whether or not you’ve worked at both Buy Here Pay Here (BHPH) and traditional auto dealerships, you know they’re…
You may be quick to point out every faux pas a customer makes during a test drive but how is your test drive etiquette? “Guy pulls out of the lot, crosses four lanes, smacks the curb on the opposite side…
Motivated BHPH dealers can increase and improve their used inventory by putting these essential auto auction tips into action As a Buy Here, Pay Here (BHPH) auto dealer, you fill an important void in the industry. For individuals who can’t…
Compliance is crucial in the auto industry, and it starts with educating your employees about the Fair Credit Reporting Act You’ve worked in the auto industry for quite a while now, and after all these years, you probably feel like…
Are your sales trainings not making a difference? Try these car sales training ideas focused on revisiting fundamental skills with new methods Dealership owners with an eye toward professional development are smart investors. Why? Because they’re helping salespeople succeed. As…
Every smart car dealership owner knows to adapt to their customer’s needs and wants. As technology continues to change how consumers interact with brands and buy products, car dealers must change how they market themselves, too. Automotive internet marketing should be on the “high priority” list for any dealership with sales growth and sustainability in mind.
If you take internet marketing seriously, it’s time to consider hiring an automotive Marketing Manager; one person (or a small team) that knows how to connect with your technology-friendly customer base. As a business owner, you don’t have enough time to learn these skills. Nor does your sales manager, your administrative staff, or even the tech guy who fixes your computers on a freelance basis. It’s a valuable skill set that takes time to master and calls for a hired professional.
