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Are you disclosing all auto loan terms to potential borrowers? Read this Regulation Z summary to make sure you’re in compliance. You’ve put a ton of work into your auto dealer advertising, and you’re proud of your well-rounded marketing campaigns.…
When you’re an auto dealer, advertising ideas that drive sales are essential — you just need to deliver ads the way customers want to consume them.
Do you have a Buyers Guide displayed in the window of each used vehicle on your dealership lot? If you don’t, you could be breaking the FTC Used Car Rule. Do you sell more than five used vehicles in a…
In your auto dealership, hiring the right people should always be a top priority You’ve spent a ton of money on advertising, getting the best inventory, and upgrading your dealership’s interior design. These are all things you thought would bring…
You need to know your obligations to the consumer and when you must honor their warranty in your auto dealership. Working in an auto dealership, you’ve hopefully already done your homework when it comes to the Magnuson Moss Act —…
Is your auto dealer website design stuck in the 90s? Even some small design tweaks can bring major positive changes to your bottom line 10 years ago, buyers visited an average of five dealerships while car shopping. Now, they only…
Sales motivational videos can help put that spark back in your salespeople when it seems like nothing else will work. Maintaining motivation in the workplace is a challenge, regardless of your industry or position. But when your sales team loses…
This FACTA summary of the Disposal Rule will ensure your dealership is compliant and your customers’ identities are protected. After spending a great deal of time with a prospect, it’s finally time: she’s decided she wants to buy the Jeep…
Only dealership customers with warranties are protected under the Federal Lemon Law. You undoubtedly take a lot of pride in your dealership and the inventory you offer. However, whenever you are selling cars — especially used cars — no matter…
In an auto showroom, design is a key factor that can make or break your entire sales process. You’ve spent a lot of time and money building a formidable sales team at your auto dealership — after all, these are…
