Automotive Social Media Marketing Series Part 2: Twitter for Dealers

In part two of our automotive social media marketing series, we look at why Twitter is a great social media network for your dealership to interact with potential customers, in addition to best practices that your dealership can implement. Twitter has over 500 million users, with 135,000 new users signing up every day – including […]

How to Find Good Hires for Your Automotive Sales Team

When trying to make your business successful, the representatives you have on hand to market and sell your product are just about as important as the product itself. The world of sales is competitive and it takes a very specific type of employee – especially in consumer goods. So how can you make sure that […]

Auto Dealer SEO Techniques That Drive Traffic

If you’ve heard it once, you’ve heard it a thousand times. SEO is important. Don’t act surprised, you know what this stands for: Search. Engine. Optimization. As an auto dealer, you’ve no doubt become increasingly familiar with this term and its immense effect on your digital marketing endeavors. Every day, the battle to rank on […]

Engaging Your “Forgotten” Used Car Leads

Engaging automotive lead management ILM and CRM can be a complicated part of your overall marketing. Since Internet lead management and customer relations management are core aspects of selling cars, these are not optional if you want to be successful in the  modern age. The Internet is a powerful tool, and your relationships with your customers are at […]

Breakthrough: How Technology Is Shattering Auto Dealer Stereotypes

There is an ever-growing shift in how auto dealers conduct business: technology. This trend presents an opportunity to help redefine the way customers think about the profession, which has been the subject of unfortunate stereotypes over the years.  Let’s take a closer look at how you can embrace technology and build not only your credibility as […]

Best Automotive Dealer Websites on the Internet 2

Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform. What […]

10 Misconceptions About Used Cars and How to Address Them

People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main obstacles to a sale. Here are 10 misconceptions about used cars, and how you can […]

Best Automotive Dealer Websites on the Internet

Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform. What […]

Sales Tips: Six Rules for Text Messaging

Just a few years ago, we likely never dreamed we’d be using text messaging as part of the sales process. But more and more dealers are using text messaging to facilitate communication between sales staff and customers. SMS texting allows quick, direct communication that works on most mobile phones today. In addition, US adults are […]

How to Attract Used Car Leads Online

Overwhelmed with Resources Attracting online used car leads online to your dealership can be an arduous business. Without an efficient way to capture real leads, efforts and time spent to attract them is unfocused and results in little success. It’s actually easier than ever to use online means, however; the issue for many is knowing […]