Move cars off the lot faster than you can drive them
Would you be able to share interesting Subaru facts with customers if they asked you to? Memorize this list and increase your selling power.
Ask anyone to name some of the top auto brands in the U.S., and you’ll likely hear the usual suspects: Ford, Toyota, Audi, and Honda. That sneaky favorite brand, though, that’s rising through the ranks? Subaru.
If you don’t sell Subarus, you may be a little surprised—but if you do sell Subarus, you knew it was only a matter of time. The Consumer Reports 2016 Car Brand Report Cards put Subaru in the number two spot, placing the auto manufacturer behind only Audi as a top brand. Consumer Reports said that the brand “has been synonymous with unpretentious, practical, and affordable all-wheel drive cars.”
Why are Subarus becoming so popular? Read the list of Subaru facts below—they’ll give you a glimpse into the brand’s history, awards and accolades, and what makes them different. Once you’ve read the list, read it again—and again—until you’ve committed all the Subaru facts to memory. You’ll want to have them ready to go when a customer walks into your dealership because they just may be exactly what you need to close the deal.
Subaru facts to help support your sales efforts
1. FujiHeavy Industries is the parent company of Subaru.
The company is currently in a partial partnership with Toyota Motor Corporation, which owns 16.5% of FujiHeavy Industries.
2. Subaru’s name and logo comes from the Pleiades constellation.
The Pleiades is also called “Seven Sisters” and is one of the brightest in the night sky. The logo alludes to the five companies that merged to create FujiHeavy Industries, and the word “Subaru” means “united” in Japanese.
3. The first Subaru was the Subaru 1500, made in 1954.
It had a 1.5 liter, four-cylinder OHV engine and was originally named the P-1 while the car was in development.
4. Subaru WRX was once the most ticketed car in America.
An Insurance.com study in 2014 found that 33.6% of Subaru WRX drivers reported getting tickets for moving violations—more than any other make or model. However, the more recent study released in 2016 saw the Subaru WRX fall to number 12 on the list with 30% of drivers receiving tickets.
5. Subaru is solid.
Subaru is Kelley Blue Book’s 2016 Best Over Brand, Most Trusted Brand and Best Resale Value.
6. Subaru loves animals.
An American Society for the Prevention of Cruelty to Animals (ASPCA) partner since 2008, Subaru has donated almost $16.5 million to the organization. They’ve also helped support nearly 1,100 pet adoption events, helping more than 17,000 animals find homes. Subarus are also regularly featured on all types of lists that rank the most dog-friendly vehicles; the Subaru XV Crosstrek is a regular favorite.
7. ALG named Subaru the 2017 Top Mainstream Brand for Residual Value.
ALG is the industry benchmark for residual values and depreciation data.
8. You can go anywhere in a Subaru.
Subarus are the only vehicles on the market with symmetrical all-wheel drive. Symmetrical all-wheel drive allows for better traction, balance, and control.
9. The Subaru of Indiana Automotive plant has zero landfill status.
That means nothing from the plant’s manufacturing process enters landfills, and 100% of manufacturing waste is either recycled or turned into electricity. Not only does Subaru’s Indiana plant have zero landfill status, but it was the first auto plant ever to achieve this status in 2004. They teach other companies—like Whole Foods and Raytheon–how to achieve zero landfill in their businesses
10. Subaru has great resale value.
Kelley Blue Book named Subaru as the Best Resale Value for all brands in 2016.
11. Subaru is the only auto manufacturer that uses a boxer engine in every vehicle.
Porsche uses a boxer engine in a few models, but not all. The boxer engine’s flat layout allows engine output to flow directly into the transmission, which reduces inefficiencies and results in better fuel economy. There’s also a lower center of gravity for the engine, which makes the vehicle easily maneuverable, and there’s less vibration overall.
12. Subarus are built to last.
96% of Subaru vehicles sold in the past 10 years are still on the road today, based on IHS Markit VIO Total Registrations MY2006 – December 2015.
13. Subaru is well-respected in the rally racing world.
The brand has claimed 47 World Rally Championships since 1973. Subaru Rally Team USA was the 2016 Overall Rally America Champion and has 10 Overall Rally America Champion Titles for 2006 – 2016.
When customers walk into your dealership, many of them have already done some preliminary research online. Go above and beyond with your level of knowledge by learning lesser-known Subaru facts ahead of time—they can be very useful in gaining trust, positioning yourself as a brand expert, and ultimately convincing the customer to buy from you.
This advice doesn’t just apply to Subaru salespeople, though. If you sell any brand—Honda, Toyota, Jeep, Ford, or Nissan —do your homework, impress customers, and give your commission check a nice boost.