Almost reached your monthly quota and dying to sell that Toyota? Facts about the company and its vehicles may be just what you need to close a deal.
Toyotas are unique vehicles and many times, they simply sell themselves (don’t you love when that happens?). Known for brand loyalty, Toyota has a steady stream of dedicated drivers that refuse to buy any other make on the market. That does not mean, however, that you should rest on your laurels and assume you won’t have to put any extra effort in to make a sale.
One of the best methods for selling Toyotas? Learn all about the company and the vehicles that it creates. Knowing all sorts of Toyota facts can help you in a few different ways.
First, if you’re selling to an individual who is already loyal to the brand, you can show them how committed you are as well. Next time they’re in the market for a vehicle, they’ll remember your enthusiasm for Toyota and come back to work with you again.
If you’re working with a customer who has never owned a Toyota and isn’t 100 percent sure about a car, sharing fascinating Toyota facts can close a deal. Tell them about the incredible resale value or how long the typical Toyota stays on the road — you may just turn them into a Toyota lover for life.
Top Toyota facts to increase your likelihood of making a sale
1. Toyota Motor Corporation is named after its founder, but the family name is actually Toyoda.
The spelling of the company name was changed to Toyota because when written in Katakana, a Japanese script, it only takes eight strokes to write; eight is a lucky number in East Asian culture.
2. Kiichiro Toyoda, son of the founder of Toyoda Automatic Loom Works, got ideas for the first Toyota cars from the United States.
He traveled to the U.S. in 1929 to investigate automobile production because Japan needed to start producing domestic vehicles due to their war with China. Early Toyotas looked a lot like the Dodge Power Wagon and Chevrolet.
3. Toyota Motor Corporation started in 1937 as a division of Toyoda Automatic Loom Works.
While the Toyota Group is now best known for its cars, they are still in the textile business as well.
4. The Korean War saved Toyota.
The company was on the verge of bankruptcy and produced only 300 trucks in June of 1950. In the first few months of the Korean War, the U.S. ordered more than 5,000 vehicles from Toyota, reviving the company.
5. Toyota is a family company.
Toyota’s current CEO, Akio Toyoda, is a direct descendant of Sakichi Toyoda, the founder of Toyoda Automatic Loom Works.
6.Toyota’s annual revenue is more than Honda’s and Nissan’s combined.
Toyota had $260 billion in worldwide sales last fiscal year. Toyota is also ahead of other huge companies, such as Apple and BP.
7. Toyota plans to spend more than $1 billion on developing self-driving car technology.
The company’s goal is to have driverless cars on the road around 2020, which is when Tokyo will host the Summer Olympics.
8. The Toyota Corolla is the best-selling car in the world, with more than 40 million units sold.
Toyota sold the first Corolla in Japan in 1966. The car came to the U.S. two years later, and as of today, they’ve produced 11 generations of Corollas.
9. Toyota has sold more than 9 million hybrid cars.
The most well-known Toyota hybrid cars are the Prius and the Lexus hybrid.
10. Toyota creates jobs.
Toyota directly and indirectly accounts for approximately 365,000 jobs in the United States.
11. Toyota became the first auto manufacturer to commercially sell a hydrogen fuel-cell vehicle in 2016.
The Toyota Mirai is in production right now. The Mirai runs on hydrogen stored in carbon fiber reinforced fuel tanks, where it is mixed with oxygen to create power for the car.
12. Toyota has donated over $700 million to nonprofits in the U.S. to date.
13. Toyota regularly tops the list for Kelley Blue Book resale value.
The 2016 Toyota Tacoma and 2016 Toyota 4Runner were the #1 and #2 models with the best resale value across all makes and models.
14. Eighty percent of Toyotas sold 20 years ago are still on the road today.
15. Toyotas live forever – or at least a long time.
As of July 2015, there was a Toyota Prius taxi in Austria running strong with over 600,000 miles and the original battery.
16. According to Cars.com, the Toyota Camry was the fourth best-selling car in the U.S. in 2015.
The Toyota Corolla was right behind it in the fifth spot.
If you’re like most auto salespeople, you’re not just selling one car brand. Don’t forget to learn interesting facts about every make that you sell, including Hondas and Fords. By taking a little time to study up, you may just find your commission check growing larger and larger every month.