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Buy Here Pay Here financing compliance doesn’t have to be the constant thorn in your side if you know how to stay ahead Whether you’re new to the Buy Here Pay Here dealership business model, or you’ve been in the…
Buying a minivan isn’t “uncool” anymore. Share the best minivan features with new and expecting parents to get them excited about their purchase. As an auto salesperson, you wear many hats depending upon the needs of your customers. Sometimes, you…
Dealership complaints on social media don’t always have to be detrimental to your business—learn how to turn lemons into lemonade with these tips. Customer complaints aren’t a new thing. In the past, your dealership has likely fielded countless phone calls,…
Fight the sleazy salesperson stereotype and keep your car sales techniques on the straight and narrow You love your job, and although working in sales can be challenging, that’s part of the thrill. Sadly, auto salespeople everywhere still have to…
Consumers are hungry for exceptional deals in November—here’s how your dealership can boost Thanksgiving car sales. Consumers are beginning to realize that there are a ton of dynamite Thanksgiving car sales, and it’s up to you to figure out how…
Showroom marketing isn’t just balloons and window decals—get it right and increase your dealership’s business Congrats—you got a new customer through the door of your dealership! Don’t let your guard down just yet, though. Until they’re driving off the lot…
Are your auto finance compliance processes—or lack thereof—holding your dealership back from faster funding? When you have a customer in front of you, and she’s ready to buy her next vehicle, those endorphins start flowing, and you kick it into…
Blaming the lack of motivation entirely on your dealer staff? It may be time for sales managers to look in the mirror. In the latest management meeting at your dealership, how were those sales numbers looking? Were you happy with…
If your dealership still isn’t ranking as high as you’d like on Google, check to see if you’re making any of these automotive SEO errors. “I just Googled our dealership, and we don’t even show up on the first page…
Tired of hearing people ask, “Is diesel dead?” Here’s what you can tell them. It may seem like only yesterday, but it’s been a while since the Environmental Protection Agency (EPA) discovered Volkswagen’s attempt to cheat emissions tests. The company…
