Utilize these techniques for building rapport over the phone to gain trust with your prospects and get them into the dealership
Salespeople in the auto industry today have to be more multi-faceted than ever before. The sales cycle begins online and ...
Supercharge your monthly car sales meeting topics with team brainstorming and open forum communication
Do you ever get the feeling that your monthly sales meetings are going nowhere? Everyone piles into the conference room five minut...
The importance of car dealership branding continues to grow with digital marketing and technology-driven audiences
Commit these Chrysler facts to memory and transform from an ordinary salesperson into a brand ambassador As one of the “Big Three” American automobile manufacturers, Chrysler has been a force in the auto industry since the 1920s. It sells vehicles…
Taking a look at your auto dealership compliance checklist every quarter will help avoid any unfortunate surprises Compliance. Just hearing the word is enough to send shivers up the spine of any auto dealership owner, manager, or employee. It’s not…
Stay competitive in the warmer month by using some of these dynamite dealership marketing strategies Winter is notoriously challenging when it comes to auto dealership sales, with January typically being the slowest month of the year for U.S. auto sales.…
If a customer asked to learn all about the Kia brand, how many Kia facts would you be able to share? Kia is one of the fastest-growing automotive brands in the U.S.; drivers are fans of the company’s reliable vehicles…
Saving money on costly auto dealer insurance is all about attention to detail Running an auto dealership is fun and exciting, but you know the truth, too: being in business is expensive. Among your many business expenses —from advertising to personnel,…
You follow dealer franchise laws because you have to, but why do they exist in the first place? Do a Google search for “dealer franchise laws” and the top results certainly tell a story of confusion, pessimism, and discussion about…
In your dealership, performance can be measured in many different ways—and you have the ability to make small, important changes today. You may think your dealership is doing pretty great. Your staff is putting up some impressive numbers, your customers…
Slip these Mazda facts into your sales arsenal to improve numbers and impress customers You sell Mazda vehicles, but how much do you really know about the brand? Sure, you can spout out details about the newest makes and models…
Discover 7 dealership management mistakes that hurt sales, retention, and profitability. From ignoring AI tools to poor data usage, learn what to fix now.
