15 Car Dealership BDC Email Templates

How often do you utilize your CRM tool’s BDC email templates and automated texting features? It’s okay, be honest. Is it daily, weekly, or practically never?

Today’s car dealers know that digital communications, like emails or texts, are some of the best ways to sell cars, and yet a lot of them neglect to take full advantage of the car dealership BDC email templates and automated texting processes that make their CRM such a valuable tool. It can be tough to try new strategies when you’re busy, but the data doesn’t lie. If you fail to appeal to the modern car buyer, you stand to lose a lot of business. Digital communication is the key to selling more vehicles, and that’s not about to change any time soon.

Need more proof? Here are some highlights from a recent infographic about dealer communications:

• Over 90% of shoppers prefer to interact with a business through text.
• More than 77% of car buyers use a mobile device to shop for a vehicle.
• Email marketing continues to generate the most leads for auto dealers, at 39%, which is 27% more than direct mailers.

6 Ways to keep your customer communications running on all cylinders

Today’s car buyers are well-researched and quick to move on if you aren’t ready to help them. Want to make contact with a lead? If you respond to them within five minutes, you have a one hundred times greater chance of making contact than if you wait thirty minutes. If you plan to stay ahead of the competition, you can’t just schedule daily email and text blasts; you have to implement processes that maintain their success.

1. Oversee daily communication logs to see how many emails and texts are getting sent. Set goals to double that number by the end of the month. Next month, strive to double that number.
2. Stop wasting time sending messages that get overlooked; create content that car buyers will appreciate by customizing templates aimed towards distinct demographics.
3. Use CRM reporting to track which messages are getting the best responses, so you know if your approach is working, and which you can eliminate entirely.
4. Remember to delete the templates that have failed so they don’t accidentally get used again.
5. Don’t be afraid to customize unique templates, because customers prefer personalized messages over generic ones.
6. Schedule automated texts and/or emails for each of the following circumstances, but also come up with original content that may appeal to your particular customer base:
   • Welcome a customer and say thanks for stopping by.
   • Schedule a test drive with new or existing clients.
   • Send messages of customer appreciation.
   • Wish them well on their birthday or wedding anniversary.
   • Congratulate them on their vehicle purchase anniversary.
   • Remind them when their registration, license, or inspection is going to expire.
   • Send inventory snapshots to shoppers.
   • Share how-to videos and seasonal maintenance tips.
   • Schedules service appointment reminders.
   • Inform customers about fun dealership or community events.

15 Car Dealership BDC Email Templates for You to Snag!

1. New Car Model Announcement

Subject: Introducing [Car Model] at [Dealership]

Dear [Customer’s Name],

We are excited to announce the arrival of the new [Car Model] at our dealership. This innovative model offers [briefly describe features].

We would love to invite you to come in for a test drive. Please let us know when you are available.

Best,
[Your Name]

2. Service Reminder

Subject: Your Car Service Reminder

Dear [Customer’s Name],

This is a friendly reminder that your vehicle is due for service. Regular service is essential to keep your car running smoothly.

Book an appointment at your earliest convenience to ensure your vehicle stays in top shape.

Best,
[Your Name]

3. Follow-Up After a Visit

Subject: Thank You for Visiting [Dealership]

Dear [Customer’s Name],

It was a pleasure meeting you during your visit to our dealership. We hope you found the information helpful in your car buying journey.

If you have any questions or would like to schedule a test drive, feel free to reach out to us.

Best,
[Your Name]

4. Invitation to Sales Event

Subject: Exclusive Sales Event at [Dealership]

Dear [Customer’s Name],

We are excited to invite you to our upcoming sales event on [Date]. We will have exclusive deals on some of our top models.

Mark your calendar and we hope to see you there!

Best,
[Your Name]

5. Follow-Up After a Purchase

Subject: Congratulations on Your New Car!

Dear [Customer’s Name],

We want to congratulate you on the purchase of your new car. It was a pleasure helping you find the perfect vehicle.

Remember, we’re always here for any questions or service needs you may have.

Safe driving,
[Your Name]

6. Scheduled Maintenance Reminder

Subject: Scheduled Maintenance for Your [Car Model]

Dear [Customer’s Name],

Your [Car Model] is due for its scheduled maintenance. To ensure the longevity and safety of your vehicle, we recommend booking an appointment with us as soon as possible.

Please reach out to schedule your service.

Best,
[Your Name]

7. Post-Service Follow-Up

Subject: How Was Your Recent Service Experience?

Dear [Customer’s Name],

We hope you were satisfied with the recent service performed on your vehicle. Your feedback is important to us and helps us improve our service.

Please let us know about your experience.

Best,
[Your Name]

8. Trade-In Offer

Subject: Exclusive Trade-In Offer for Your [Car Model]

Dear [Customer’s Name],

We are currently offering exclusive trade-in values for your [Car Model]. Upgrade to a new model and enjoy the latest features and technologies.

Contact us to learn more about this offer.

Best,
[Your Name]

9. Seasonal Offers

Subject: Seasonal Offers at [Dealership]

Dear [Customer’s Name],

As the [season] approaches, we are excited to offer special discounts on select car models and services.

Please visit our dealership to explore these offers.

Best,
[Your Name]

10. Car Accessories Promotion

Subject: Enhance Your Driving Experience with Our Accessories

Dear [Customer’s Name],

We have a wide range of accessories designed to enhance your driving experience. From all-weather floor mats to advanced navigation systems, find the perfect addition to your vehicle.

Drop by our dealership or contact us for more information.

Best,
[Your Name]

11. Extended Warranty Offer

Subject: Protect Your Car with Our Extended Warranty

Dear [Customer’s Name],

Ensure peace of mind with our extended warranty. It covers a wide range of repairs and services, keeping your vehicle running smoothly for years to come.

Contact us to learn more about our extended warranty offer.

Best,
[Your Name]

12. Lease Expiry Reminder

Subject: Your Lease is Nearing Its End

Dear [Customer’s Name],

Your lease agreement on your [Car Model] is nearing its end. We would be delighted to assist you in exploring your end-of-lease options.

Contact us to discuss the next steps.

Best,
[Your Name]

13. Check-In After Test Drive

Subject: Checking in After Your Test Drive

Dear [Customer’s Name],

We hope you enjoyed test driving the [Car Model]. We’re here to answer any questions you may have or provide additional information.

We’re looking forward to helping you find your perfect vehicle.

Best,
[Your Name]

14. Invitation for a Test Drive

Subject: Test Drive Invitation for the New [Car Model]

Dear [Customer’s Name],

The new [Car Model] has arrived at our dealership. We would love to invite you for a test drive.

Please let us know when you are available.

Best,
[Your Name]

15. Birthday Greetings

Subject: Happy Birthday from [Dealership]

Dear [Customer’s Name],

We want to wish you a happy birthday! As a valued customer, we have a special gift waiting for you at our dealership.

Please stop by at your convenience to pick it up.

Best,
[Your Name]

These templates can help enhance your dealership’s customer service and engagement. Remember, personalization is key, and always try to customize the emails based on the customer’s specific needs and history with your dealership.

Everyone is responsible for dealership compliance.

Not only is it essential to use a CRM tool that takes auto dealer compliance seriously, but it’s also crucial that any team member who sends digital communications to clients fully understands TCPA Compliance regulations. Sending a message of the wrong type, at the wrong time, can lead to expensive fines and possible lawsuits. Any recipient has the right to Opt-Out or decline messages at any time, so be sure to have procedures in place that prevent them from getting contacted again.

It’s far too costly to ignore digital dealer tools that will increase efficiency.

Think about the days when there are so many deliveries that there’s hardly time to keep up with current prospects. The pressure is on to maintain existing customer satisfaction while simultaneously trying to attract fresh leads. On days like this, a digital assistant can be extremely beneficial. Besides organizing client and inventory information, a CRM tool can help maintain a consistent lead pipeline by assisting you with scheduling thoughtful text and email blasts in just a fraction of the time. Spend less time doing tedious clerical work and leave extra time to nurture client relationships as well as your career in car sales.