10 Great Sales Quotes From the Best in the Auto Industry

great sales quotes

Do you feel like your sales meetings are lacking that little something extra to get your team motivated again? One of the best ways to get out of a slump is to get inspired by great sales quotes.

Motivational speakers, sales training coaches, auto company founders and CEO’s are all fantastic resources for words of wisdom. They’re driven, prosperous, and have all done what you want to do: succeed in the automotive business. Taking a little time out of your day to read great sales quotes will inspire focus, drive, and the mindset you need to sell more cars.

These quotes are full of wisdom from some of the most respected professionals in the auto industry. The next time you or one of your colleagues feel unfocused, read some of these great sales quotes. Don’t forget to stay organized with automotive crm software like AutoRaptor.

10 Great sales quotes to inspire and motivate your auto sales team


1) “I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.”great sales quotes

Elon Musk, Founder, and CEO of Tesla has been quoted many times before, but this piece of advice is key to the success of any automotive professional. Car sales is not a place to get too comfortable because as you may know, you can be on top one minute, and having a hard time the next. Continually ask yourself what you can do to improve your approach. Even the experts believe there’s always room for improvement.

2) “Value the relationship more than making your quota.”

Jeffrey Gitomer is another top sales training coach, and he’s spot on about focusing on the client relationship more than your monthly quota. Five-star ratings and online reviews are playing a significant role in a client’s decision to buy a car which makes the dealer-customer relationship more meaningful than ever. First class customer service goes a long way in car sales, especially when there are thousands of possible clients reading your reviews online.

3) “Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.”

Brian Tracy is a Canadian American motivational speaker and life coach. While he may not specialize in the auto business, he does know his stuff when it comes to sales, and this quote makes an exceptional point no matter what you’re selling. If you can help a customer solve a problem, or achieve a goal, the product will practically sell itself.great sales quotes

4) “If you are not taking care of your customer, your competitor will.”

Bob Hooey is a Sales Strategist, and his quote is a reminder to stay on top of your game. Competition is high in the car sales world, and this is more reason than ever to use a CRM tool to ensure you efficiently tackle every lead that comes your way.

5) “Quality means doing it right when no one is looking.”

Henry Ford was a pioneer, and this piece of advice is one every salesperson should follow. There are many moving parts during a car sale, which leaves opportunity for error. Some mistakes can lead to hefty compliance fines, so it’s important to take your time to do the paperwork right. Take pride in your sales process, and your customer will appreciate you even more.

6) “As sellers, if we are going to be successful landing the big ones, we have to expand our thinking about what’s possible.”

Jill Konrath, is a sales strategist with a reminder to think outside of the box. Get creative with marketing and communication strategies to gain client interest and offer exciting programs to keep those clients engaged and interested in your dealership. A little creativity goes a long way in car sales.

7) “My definition of ‘innovative’ is providing value to the customer.”great sales quotes

Mary Barra is the CEO of General Motors, and she understands the importance of value to a customer. GM dealers offer the Preferred Owner Program to their customers which is a rewards system that encourages loyalty. Whether your dealership uses this program or something like it, it’s important to reward loyalty to promote customer retention.

8) “It’s not the end of the world. It’s the beginning of a powerful, all-new world.”

President of Audi America, Scott Keough is right. The world is evolving, and the car industry continues to change. Smarter cars, better CRM tools, and artificial intelligence are just the beginning. A lot is changing, but the end of one era just brings the start of a new. Embrace all the latest technology, and you could be pleasantly surprised by how it improves your performance.

9) “I’ve learned the real keys to success in sales are: CLEAR GOALS – EDUCATION – SKILLS – DISCIPLINE – INTEGRITY.”

Just about every salesperson knows Joe Verde. He has run a successful automotive sales training company for many years. Joe knows the foundation of great success is through continued education. In an industry that changes with the wind, it’s important to stay focused on new trends and techniques.

10) “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Another great sales quote from Henry Ford. Almost the same as Einstein’s famous line, “The definition of insanity is doing the same thing over and over again, but expecting different results.” and it’s true. You have to change your approach if you aren’t finding success in your current routine. You are only as successful as you are focused, and you have the potential to succeed.

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Patrick H.
Patrick H.