8 Awesome Car Sales Motivational Quotes to Inspire Focus

Make these 8 car sales motivational quotes a mantra at your dealership!

Make these 8 car sales motivational quotes a mantra at your dealership!

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Nothing hits the right note like a powerful quote. They can lift you up from a dreary day and re-align you with purpose. But perhaps the greatest part of car sales motivational quotes is their ability to be understood and internalized by every individual. Reading the wisdom of the risk takers and trail blazers gives us great perspective.

In the car business, selling is the currency of communication. More so than any of other industry, successful car sales professionals understand that every single person is selling something: an idea, opinion, skills, knowledge, physical abilities, etc. Selling is not switch you turn on and off; you go through your entire adult life actively selling to others in different ways and in different circumstances. Don’t forget, using an automotive dealer CRM like AutoRaptor can help you close more deals too!

In this post, we’ve picked several different pieces of sales wisdom to share with you. These examples stuck out because the messages aligned with the ethos of car sales motivational quotes you’d see at a dealership. Be inspired!

Our 8 favorite sales quotes that will inspire your salespeople to focus

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1. “Stop selling. Start helping.” ~ Zig Ziglar 

The famous sales guru, Zig Ziglar, always makes good points. The idea of “selling” is counter-intuitive to what it takes to gain trust with a client. Gaining trust is the only way you’re going to make the sale. The more you help without trying to sell a product, the more your customer will want to give you their money.

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2. “A goal is a dream with a deadline.” ~ Napoleon Hill 

For salespeople who are trying to push themselves into better performances and higher positions, this quote proves useful. Any goal that you set for yourself needs to be based on your desires and strength of conviction. Do you have a dream to be the highest-paid car sales professional in your region? If your goal is simply tied to a number, it won’t hold any special meaning for you. Find out what will motivate you personally, and do it.

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3. “Treat objections as requests for further information.” ~ Brian Tracy 

If there is one thing an excellent salesperson hears all the time, it’s “no, thanks.” That sounds backwards, doesn’t it? Here’s the reason: making sales is not so much about closing every deal, as it is about getting front of the most people. Sales is a numbers game.

With more calls made, emails sent, and meetings scheduled for test drives, the more often you’re going to hear, “no, thanks.” But, you will also hear, “Thank you for the car!” just as often. That’s why these car sales motivational quotes focus on the upswing of every interaction with the customer.

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4. “The best sales questions have your expertise wrapped into them.” ~ Jill Konrath

In earlier posts, we’ve outlined how good salespeople have the ability to listen to their prospects and ask the right questions. Of course, each one is another step towards the big goal: closing the deal. If you ask an open-ended question about the importance of safety features, you should have an arsenal of knowledge ready to guide them and showcase your expertise.

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5. “Most people think ‘selling’ is the same as ‘talking.’ But the most successful people know that listening is the most important part of their job.” ~ Roy Bartel

These car sales motivational quotes are meant to show the importance of understanding your customer’s pain points and developing trust. Those are two important steps in every sales process. The more you listen, the better you will understand how the customer wants to be sold. Do less talking and more paying attention, and your sales numbers will increase.

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6. “Your competition is everything else your prospect could conceivably spend their money on.” ~ Don Cooper

Like many of the car sales motivational quotes we’ve hit on so far, this one praises laser-like focus. Nothing else matters but showing the customer that your product is their most important purchase. The car you’re selling is going to fix their problems, make them feel good, and give them unbeatable value. Every time a lead walks out the door without signing a check, the closer they’re moving towards your competition.

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7. “Forget the business outlook…be on the outlook for business.” ~ Paul J. Meyer

Sometimes dealerships tend to focus more on developing from the inside-out, more so than outside-in. They focus on brand development, inbound marketing, and making the buying process easier and easier for clients. But where is the focus on putting your nose down and actively searching for better leads? The only way a successful business can run is by being on the prowl for new customers.

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8. “Sales are contingent on the attitude of the salesman, not the attitude of the prospect.” ~ W. Clement Stone

You can pick always pick out the best salespeople by watching their attitude. It’s the responsibility of the prospect to be happy and ready to make a purchase. You must be able to meet every person with enthusiasm, positive reinforcement, and genuine desire to help. These three qualities make up the attitude worthy of car sales motivational quotes. Some prospects will be easy, others will be difficult, but your attitude must never change.

How do you interpret these quotes? Do you find a special meaning in one of them? Share your thoughts in the comment section and we’ll talk about it!  


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Ty W.
Ty W.

Ty was born and raised in the automotive world. He's an enthusiastic expert who writes exquisite content about cars, automotive sales, and dealership best practices. When not writing for AutoRaptor, you'll find Ty on the golf course.