7 Ways to Cure Your Car Sales Cold Calling Fears

How to turn car sales cold calling into a profitable and creative lead source

Cold calling has always maintained a reputation of the ultimate anxiety inducer for salespeople. They don’t call it “cold” for nothing–the person who picks up usually has no idea who you are, why you’re calling or what you want. This type of atmosphere lends itself to profuse amounts of back sweat, sudden throat dryness, and an inability to form cohesive sentences. You typically have no more than five seconds to gain their interest, and less than a minute to establish trust. Sounds scary, doesn’t it?

How to turn car sales cold calling into a profitable and creative lead source

Cold calling has always maintained a reputation of the ultimate anxiety inducer for salespeople. They don’t call it “cold” for nothing–the person who picks up usually has no idea who you are, why you’re calling or what you want. This type of atmosphere lends itself to profuse amounts of back sweat, sudden throat dryness, and an inability to form cohesive sentences. You typically have no more than five seconds to gain their interest, and less than a minute to establish trust. Sounds scary, doesn’t it?

 

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Ty W.
Ty W.

Ty was born and raised in the automotive world. He's an enthusiastic expert who writes exquisite content about cars, automotive sales, and dealership best practices. When not writing for AutoRaptor, you'll find Ty on the golf course.