AutoRaptor Blog

Dealership CRM insights and sales growth ideas

Apr 27, 2016

Top 5 Car Salesman Tactics You Don't Want in Your Showroom

Notorious car salesman tactics will scare away your customers and kill your referral business. Want to stop that from happening? Start here. Do you hire salespeople who only keep their eyes on immediate commissions? Having a dealership filled with this type will quickly tarnish your reputation. They use sleazy methods of selling that offer short-term benefits and […]

Read post

Apr 20, 2016

7 Sales KPIs to Track Success and Spot Dealership Weaknesses

Want better insights into your dealership’s sales triumphs and slumps? Use these key performance indicators for sales consistency throughout the whole year. Your sales teams seem to be performing well, yet the financials this quarter are way down. Why? It could be a lack of insight in sales measurements. Car dealerships usually analyze performance in […]

Read post

Apr 11, 2016

Dealership Compliance: How to Know if You're At Risk

Are you at risk for dealership compliance violations? Dealership compliance has spread like wildfire since the passing of Dodd-Frank and the formation of the Consumer Finance Protection Bureau. There are numerous strict regulations, from F&I to marketing to inventory, that it’s your job to stay on top of. How is it possible to keep up? As an […]

Read post

Apr 6, 2016

Permission Email Marketing: Best Practices for Compliance

Are your emails breaking spam laws? Think beyond permission: email marketing must be compliant with the CAN-SPAM Act Do you know how easy it is to break the law when you send an email? It’s not something car dealership owners think about until they get hit with a big fine. Permission email marketing messages must […]

Read post

Apr 1, 2016

How to Assign Automotive Leads to Your Sales Staff

Want to boost your conversions? Assign your automotive leads with a strategy—use our best practices for faster follow-ups and higher performing workflows     You’re a sales manager. You walk into the dealership one morning, take a seat at your desk, sign into your CRM system, and see a long list of leads waiting for […]

Read post

Mar 30, 2016

10 Steps to Improve Your Auto Dealer Marketing

If you want to boost lead traffic and close more car deals, start by changing your auto dealer marketing. Here’s a 10-step process to get started! You just started as the new GM of a pre-owned dealership with three locations. The owners understand that car sales, at the end of the day, is a face-to-face […]

Read post

Mar 28, 2016

How to Close Special Finance Leads and Maximize Profits

Get on track to secure true ROI for your special finance leads. Make your marketing dollars count with better customer service and well-structured deals There’s a lot of money to be made in the subprime market. If you’ve allocated your marketing funds to focus more on attracting special-finance leads, you’ll want to raise your closing […]

Read post

Mar 25, 2016

Automotive Marketing Ideas Your GM Will Actually Approve

Looking for the best automotive marketing ideas? Start thinking like a marketer and pitch your GM on new strategies Do you ever creep on another dealership’s website or Facebook page to check out all the wonderful marketing material they’re putting out? Or maybe notice that, for some odd reason, they are always the first dealer […]

Read post

Mar 23, 2016

4 Ways Auto Email Software Drives Qualified Leads

Want to qualify leads before they reach the dealership? Oil up your sales funnel with auto email software that targets, nurtures, and converts prospects Just like the auto industry, online marketing is always changing. New strategies pop up, and others fall out of fashion. But there is one method that has continued to stay relevant: […]

Read post
Car Sales Training Ideas for Results-Driven Managers

Mar 21, 2016

Car Sales Training Ideas for Results-Driven Managers

Are your sales trainings not making a difference? Try these car sales training ideas focused on revisiting fundamental skills with new methods Dealership owners with an eye toward professional development are smart investors. Why? Because they’re helping salespeople succeed. As a manager, it’s your responsibility to develop car sales training ideas that invigorate your team. […]

Read post