AutoRaptor Blog
Jul 11, 2016
Gramm-Leach-Bliley Act compliance for auto dealers includes a focus on protecting the privacy of consumers. Let’s face it: You may run one of the top automotive dealerships in your area, but if you aren’t prioritizing compliance and keeping up with industry regulations, you won’t be in business much longer. One of the many standards you […]
Read postJul 8, 2016
Unless your car dealership ratings are five stars across the board, you can’t afford to ignore these tips for improving online reviews. Your auto dealership seems to be well-liked within your community — after all, you receive great feedback in person all the time, and most of your new customers are referred by past buyers. But […]
Read postJul 6, 2016
You may think you’ve hired the right dealership manager to lead your sales team, but if you set measurable goals, you’ll know for certain. Hiring a new sales manager for your auto dealership isn’t a process to take lightly. The individual you choose will run your entire sales department — not just managing and training the […]
Read postJun 29, 2016
Create a road map with this auto sales meeting agenda template and watch your team’s attitude toward this weekly “inconvenience” change. When was the last time your team looked excited about their weekly auto sales meeting? If your dealership is like most others, it has probably been a while. Sales meetings have a bad reputation […]
Read postJun 15, 2016
Auto dealer reviews that frame your business in a positive light can have an impressive impact on your bottom line. Before the digital age exploded and changed the way we do everything, you probably got a large portion of your customers the old-fashioned way: word of mouth. If Sharon were thinking about buying a new car, […]
Read postJun 8, 2016
These free automotive directories are a great place to begin improving your dealership website’s SEO and backlink profile. The days of customers walking into your dealership and beginning the car-buying process are over. 62 percent of drivers in the market for a new vehicle begin shopping online first, long before they ever set foot in […]
Read postJun 6, 2016
Your auto dealership should be using an 8300 form to report cash payments over $10,000 to the IRS. When you’re running an auto dealership, you have a lot on your mind every single day — managing your team, keeping an impressive inventory, and of course, making sales. It may feel like you simply have no […]
Read postJun 1, 2016
Dealers that prioritize automotive email marketing often increase customer engagement, improve brand recognition, and enjoy a positive ROI. In the world of online marketing, many auto dealers have shifted their attention — and advertising dollars — to social media platforms like Facebook, Twitter, and Instagram. While social media can be quite cost-effective and an excellent […]
Read postMay 30, 2016
A soft credit check builds trust, shows respect, and helps keep the sales process based in reality. For a customer with bad credit, shopping for a new car can be a stressful undertaking. He needs to find something affordable, but he also doesn’t want multiple dealerships doing hard credit checks that negatively impact his already less-than-favorable credit score. […]
Read postMay 25, 2016
Dealerships that prioritize automotive mobile marketing see big profits. Will your business be next? When the Internet started to become a major force in the automotive industry, dealers were forced to re-think the way they were marketing their vehicles. Today, successful dealerships must have websites. Dealers need to think even further beyond the concept of having a […]
Read postMay 23, 2016
Does your dealership have a written identity theft prevention program to comply with the Red Flags Rule? Running an auto dealership isn’t easy, and there are countless rules and regulations owners are told they need to follow — often without much explanation. There is one regulation in place, however, that every auto dealership needs to […]
Read postMay 11, 2016
Does your dealership have these automotive compliance issues under control? Lack of attention may lead to serious consequences. Dealership owners have their hands full. The industry is quickly changing, so they’re constantly on their toes with every aspect of the business, from marketing to employee development. One issue has become more of a challenge, and […]
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