AutoRaptor Blog
Dec 4, 2017
Buy Here Pay Here financing compliance doesn’t have to be the constant thorn in your side if you know how to stay ahead Whether you’re new to the Buy Here Pay Here dealership business model, or you’ve been in the game for years, there’s no question that there’s plenty of money to be made in […]
Read postNov 22, 2017
Buying a minivan isn’t “uncool” anymore. Share the best minivan features with new and expecting parents to get them excited about their purchase. As an auto salesperson, you wear many hats depending upon the needs of your customers. Sometimes, you need to be a cheerleader for someone who just got a promotion and is celebrating […]
Read postNov 20, 2017
Dealership complaints on social media don’t always have to be detrimental to your business—learn how to turn lemons into lemonade with these tips. Customer complaints aren’t a new thing. In the past, your dealership has likely fielded countless phone calls, emails, and in-person complaints that have pushed you to try to make things right. Getting […]
Read postNov 13, 2017
Fight the sleazy salesperson stereotype and keep your car sales techniques on the straight and narrow You love your job, and although working in sales can be challenging, that’s part of the thrill. Sadly, auto salespeople everywhere still have to battle against the classic car salesman stereotype that pervades our culture. You may be good […]
Read postNov 8, 2017
Consumers are hungry for exceptional deals in November—here’s how your dealership can boost Thanksgiving car sales. Consumers are beginning to realize that there are a ton of dynamite Thanksgiving car sales, and it’s up to you to figure out how to stand out from other dealerships in your area and get a piece of that […]
Read postNov 6, 2017
Showroom marketing isn’t just balloons and window decals—get it right and increase your dealership’s business Congrats—you got a new customer through the door of your dealership! Don’t let your guard down just yet, though. Until they’re driving off the lot in their new vehicle, you don’t have that sale on the books. And there’s one […]
Read postNov 1, 2017
Are your auto finance compliance processes—or lack thereof—holding your dealership back from faster funding? When you have a customer in front of you, and she’s ready to buy her next vehicle, those endorphins start flowing, and you kick it into high gear to make the deal happen. Like most auto salespeople, you’ve got your eye […]
Read postOct 30, 2017
Blaming the lack of motivation entirely on your dealer staff? It may be time for sales managers to look in the mirror. In the latest management meeting at your dealership, how were those sales numbers looking? Were you happy with them? Or, like many other sales managers around the country, did you see a lot […]
Read postOct 25, 2017
If your dealership still isn’t ranking as high as you’d like on Google, check to see if you’re making any of these automotive SEO errors. “I just Googled our dealership, and we don’t even show up on the first page of results!” If this sounds familiar, it’s because it’s a common sentiment among all types […]
Read postOct 16, 2017
Car finder websites like TrueCar and Edmunds are popular with consumers—but are they right for your dealership? If you’ve been in the auto industry for a while, you may like to think back fondly to the “good old days”—long before the internet played such an integral role in your daily business. The internet has improved […]
Read postOct 9, 2017
Make the right deals and auto auction sales could be your ride to success There are a lot of variables in the world of auto dealerships – especially if your business runs on used cars. Vehicle quality is always a concern, as is the credit history of your customers, and even the weather. But no […]
Read postOct 4, 2017
Upside down car loans are becoming the norm, but you’re in a unique position to change this trend. 2016 was a bad year for trade-ins. 32% of all trade-ins toward the purchase of a new car were under water, according to Edmunds. In other words, one-third of the customers buying from your dealership likely have […]
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