Ignoring existing clients is one of the worst things a car dealer can do. Not only does it put dealers at risk for negative customer service reviews, but it can also drastically affect their chance of being profitable because existing clients are up to 70% more likely to make a purchase. When lead generation is slow, salespeople can turn things around by focusing on dealership customer retention efforts.
Not sure where to start? Here are 10 dealership customer retention strategies car buyers respond to best.