Car Sales Email Templates

Automate and personalize your customer outreach with these car sales email templates

Are you a great salesperson when you’re dealing with customers face-to-face, but struggle to find the right words in sales emails? Don’t worry—this is a common problem for many people who work in auto sales.

The good news is that there’s a way you can stop trying so hard to craft an effective email: automation. If you can sit down and write car sales email templates for a few common messages you regularly send and put them in your dealership CRM, they’ll always be ready for you when you need them.

Not sure where to begin? Here are five car sales email templates that you can copy, paste, and personalize.

Car sales email templates for 5 types of messages

1. Type of email: IntroCar Sales Email Templates

  • When to send: A web visitor fills out a form on your website requesting more information
  • Do: Keep it short and sweet
  • Don’t: Be too intense

Hi, [name].

I heard that you’re interested in receiving more information about the [make/model] we have at [dealership name] right now. You have great taste—it’s one of my favorite cars.

Do you have any specific questions about the [make/model] that I may be able to answer for you?

I’m here to help, so feel free to respond to this email, or give me a call directly at [phone number].

I look forward to hearing from you!

[Sales rep name]
[email signature]

2. Type of email: Follow up after sale

  • When to send: After someone buys a car from you
  • Do: Express your gratitude and ask how they like their vehicle; remind them of service department
  • Don’t: Try to get them to buy more stuff—they just spent a ton of money

Dear [name],

Congratulations on the purchase of your new [make/model]! It was a real pleasure to help you find your perfect vehicle. How many people have you showed it off to so far?

Our team is grateful that you chose to buy from our dealership and we hope that the experience exceeded your expectations. If you think we could be doing anything differently—or want us to keep something up—please let me know.

As a reminder, your first oil change with our in-house service department is complimentary, so I hope we’ll see you walk through the door in about 3,000 more miles.

Thank you again, and enjoy your new [make/model]!

Sincerely,

[Sales rep name]
[email signature]

3. Type of email: Happy BirthdayCar Sales Email Templates

  • When to send: This may sound surprising, but you’ll send this on your customer’s birthday.
  • Do: Make it about them
  • Don’t: Make it about you

Happy birthday, [name]!

The team at [dealership name] is incredibly thankful for your business, so we just wanted to let you know that we’re thinking about you on your special day!

You only deserve the best on your birthday, so if you visit our service department any time within the next month, show them this email to redeem your free premium oil change.

Roll your [make/model] windows down, crank up the sound system, and have a fantastic birthday!

[Sales rep name]
[email signature]

4. Type of email: Check-in email after a year

  • When to send: If you haven’t heard from a customer at all during the year
  • Do: Keep everything very low pressure
  • Don’t: Make a sales pitch. You’re just trying to keep your dealership top-of-mind.

Hey, [name].

We haven’t talked in a while, so I wanted to touch base to say hi. How have you been doing? Are you happy with your [make/model purchased]?

If you’re ever in the neighborhood or at the dealership servicing your car, drop by my desk! I’d love to catch up. Also, if you aren’t following us on Facebook yet, make sure to check out our page, so you’ll always know when we have any big events or deals.

Let me know how you like your [make/model] whenever you have a free moment. I’ve heard a lot of great feedback from other folks who own that vehicle, so I’m interested to hear if your experience is similar.

Thanks,

[Sales rep name]
[email signature]

5. Type of email: Follow up on a clickCar Sales Email Templates

  • When to send: A contact clicks an email link about an incentive or event
  • Do: Be subtle and helpful
  • Don’t: Be creepy and tell them you noticed they clicked a link.

Hey, [name].

We’ve got some exciting things going on this month at [dealership name], and I thought you might be interested. I’d like to invite you in for a visit—is there a day or time that would work best for you?

You can respond to this email to let me know, or feel free to just give me a call directly at [phone number].

I look forward to hearing from you!

[Sales rep name]
[email signature]

Tweak your car sales email templates as you go

The car sales email templates above are meant to serve as starting points to help you find the words you’re looking for. Your emails should always be personalized, but keep an eye on how customers respond. Do you find certain calls to action work better than others? Are you getting better responses when you take a more casual tone of voice?

Any insights you can gain are gold; use them to edit your templates. Learn from your mistakes, keep your car sales email templates fresh, and you may just find your colleagues begging you to share your secrets.

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