car sales email responses

Having a crazy busy day at the dealership? These quick, easy car sales email responses will ensure you don’t let any leads fall through the cracks.

Think about a typical day at your dealership. What’s it like? As a salesperson, you’re likely taking folks out on test drives, closing deals, prospecting, following up, and making calls. If you’re not the type to sit around and scroll through Facebook all day (and you’re not, right?), then your day is probably jam-packed and full of random surprises sprinkled in.

With all of that in mind, how long would you estimate that it takes you to respond to an email lead once in appears in your inbox? Are you the type to:

a) Prioritize answering the email as soon as humanly possible
b) Let it sit for a while if you have a ton of other stuff going on

If your car sales email responses aren’t going out within 20 minutes, you’re probably letting leads slip through your fingers all day long. We live in an age where if a web visitor contacts you, they expect that you’re sitting right there and ready to answer their question immediately. If you don’t get back to them in an extremely timely fashion, they will move on to the next dealership that does answer.

According to the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study, dealers monitored by mystery shoppers responded to half of their customer inquiries within 30 minutes. One customer in 11 failed to receive a response of any type within 24 hours.

Be the dealership that’s known for your lightning-fast car sales email responses—even when you have a million other things happening at the same time.

car sales email responses

Car sales email responses to use when you have to make it quick

When you’re not overly busy and have time to respond to emails and nurture leads, using email templates through your CRM is an excellent way to communicate. You can be sure you’re saying everything you need to and feel confident that the template has already been proofread and is free from grammatical errors.

But other times? You don’t even have a minute to personalize an email template. Sometimes, car sales email responses have to be short and sweet because you’re so busy and only have two options: 1) send a short email back to engage the customer quickly, or 2) let the email sit too long and lose the customer.

This is when you want to plan and have some car sales email responses already committed to memory—quick responses that get the job done professionally, but are easy to remember. The most important part? Always begin your response email with “Dear [Name].” You may be in a rush, but you should never sacrifice personalization for speed.

1. Type of customer email: Asking about the price of a vehicle

Your email response: “Thanks for your email, Andy. We work hard to price our cars fairly, but ultimately, it comes down to how satisfied our customers are with a vehicle’s condition in-person. Can I take you out for a test drive? Call me at XXX-XXX-XXXX to schedule an appointment.”

2. Type of customer email: Asking about availability of a specific vehicle

Your email response: “Jillian, it’s great it hear from you. The Honda CR-V you’re interested in is currently on our lot and available to test drive today. Give me a call at XXX-XXX-XXXX, and I’ll get an appointment on the books for you.”

3. Type of customer email: Wondering if their credit is good enough to get a car

Your email response: “Thanks for reaching out, Jessica. I’ve helped many different customers secure financing, but I prefer to discuss credit in person versus email due to the sensitive nature of the topic. Give me a call at XXX-XXX-XXXX, and we can schedule a time for you to come in and learn about your options.”

4. Type of customer email: Tons of different questions that require research and an in-depth answer

Your email response: In this situation, it may be best for you to ask a colleague if they’re available to answer the email immediately if you simply don’t have the time. It’s disappointing to lose a potential sale, but if your fellow salesperson can respond quickly and seal the deal, it benefits the entire dealership. Don’t sit on email leads just because you don’t have time to answer.

You can adjust any of these car sales email responses to fit your unique voice—you want to communicate your message effectively, but without sounding completely generic. Personality and customer service are so important, even when you’re having a crazy busy day. And, of course, each email you send should have a Call To Action (CTA) that encourages the customer to act. If you’re only going to email a few sentences, those words should encourage the customer to get on the phone with you and schedule a time to meet in person for a test drive.