AutoRaptor Blog
Apr 19, 2017
You follow dealer franchise laws because you have to, but why do they exist in the first place? Do a Google search for “dealer franchise laws” and the top results certainly tell a story of confusion, pessimism, and discussion about whether or not the traditional automobile franchise system has run out of gas. As someone […]
Read postApr 17, 2017
In your dealership, performance can be measured in many different ways—and you have the ability to make small, important changes today. You may think your dealership is doing pretty great. Your staff is putting up some impressive numbers, your customers seem happy, and your marketing tactics are bringing people in. You’ve worked hard to get to […]
Read postApr 12, 2017
Slip these Mazda facts into your sales arsenal to improve numbers and impress customers You sell Mazda vehicles, but how much do you really know about the brand? Sure, you can spout out details about the newest makes and models on the market, but if someone were to ask you for some lesser-known, interesting Mazda […]
Read post
Apr 5, 2017
Discover 7 dealership management mistakes that hurt sales, retention, and profitability. From ignoring AI tools to poor data usage, learn what to fix now.
Read postApr 3, 2017
When you own a car dealership, branding should always be a top priority. It’s a typical day at the dealership, and you’re running around trying to get a million things done. Out of nowhere, a random customer walks up to you and says, “What’s your brand?” What would your answer be? “Our brand? Well, we […]
Read postMar 29, 2017
A little homework never hurt anyone! Brush up on your Hyundai facts to impress customers and boost commissions. You may be a natural salesperson—friendly, charismatic, a total people person—but even when you’re born with that “it” factor, you still need to put the work in to reach your full potential. There are plenty of different […]
Read postMar 27, 2017
Stop sending boring email blasts to your entire database—effective automotive customer retention strategies create a more personal experience You’re pretty proud of your dealership’s marketing and advertising efforts. You’ve got that clever commercial running right now, targeted Facebook ads, a responsive design website, and you have a big holiday sale coming up soon. As far […]
Read postMar 22, 2017
Auto dealership accounting isn’t just about the bills you have to pay—it’s the money you’ve earned as well Don’t you love the incentives offered by auto manufacturers? These spiffs help your direct marketing efforts, light a fire under your salespeople, and pull in some sizable amounts of cash in the process. If you’re like most dealerships, […]
Read postMar 20, 2017
Implement some of these fun sales team building activities and you can skip the cheesy “getting to know you” games from the past As proud as you are of your dealership, you have to admit that sometimes, the attitude in the sales department can be “every man for himself.” It’s not necessarily because your salespeople […]
Read postMar 15, 2017
Commit these Dodge facts to memory and impress your customers Dodge is known as a great American automobile brand and hailed for their workhorse trucks and cool sports cars. If you currently sell Dodge vehicles, you already know you need to study up on all the specs because most customers looking for a Dodge don’t […]
Read postMar 13, 2017
There are three primary scenarios in which you should always send an adverse action notice Use the term “adverse action notice” around a new salesperson at your dealership, and watch their eyes widen and eyebrows raise. For auto industry newbies, the term just sounds negative—regardless of the fact that they have no clue what it […]
Read postMar 6, 2017
America’s largest generation is finally buying cars, and now it’s time to fully understand Millennial car buying habits so you can get a piece of the pie. Were you working in an auto dealership around 2009? If so, you probably remember the underlying fear that the industry was never going to bounce back after the […]
Read post