Dealership Website Software

Your Digital Front Door. Built to Convert.

AutoRaptor's dealership website is more than an online presence — it's a lead-generation engine connected directly to your CRM, your inventory, and your sales process.

See if AutoRaptor fits your dealership in 10 minutes.

AutoRaptor CRM product screen

Core Capabilities

Everything Your Dealership Website Needs. Nothing It Doesn't.

Whether you're launching your first website or replacing one that isn't working, AutoRaptor gives you a professional, CRM-connected site that's fast to launch and easy to manage.

Fully Integrated with AutoRaptor CRM

Leads captured through your website flow directly into AutoRaptor with full ADF support — no manual transfer, no missed submissions, no disconnected inbox.

Live Inventory Listings

Showcase your vehicles with rich data pulled directly from your system — VIN, year, make, model, trim, mileage, photos, videos, 360° views, and CarFax data.

Easy to Manage Yourself

Update content, add promotions, and make changes without a developer. Customizable themes, mobile-responsive design, and ongoing maintenance handled by AutoRaptor.

Secure & Compliant Out of the Box

SSL security, A2P 10DLC compliance, and privacy standards built in — so your site is protected and your dealership stays covered from day one.

SEO & Marketing Tools Included

Search-engine optimization tools, personalized banners based on visitor behavior, a blog section, and integrated promotions — so your site works as hard as your team.

One Partner. Every Essential. Zero Complexity.

Most dealerships manage their website and CRM through separate vendors — separate bills, separate support teams, and no shared data. AutoRaptor brings both under one roof so your online presence and your sales process work as one connected system.

One Partner. Every Essential. Zero Complexity.

Your inventory, showcased professionally and always current: Every vehicle displayed with the detail buyers expect — photos, videos, 360° views, mileage, trim, and CarFax data — pulled directly from your system. What buyers see online always reflects what's actually on your lot. No outdated listings, no manual uploads.

Launch fast, update yourself, no developer required: Choose from prebuilt templates or build something custom. Add tabs for trade-ins, service, or promotions, and update content, hours, and banners yourself in minutes. AutoRaptor handles hosting, security, and maintenance so you never have to think about it.

Every inquiry lands in AutoRaptor instantly: Contact forms, trade-in inquiries, and finance applications are captured immediately and routed directly into your CRM pipeline. Your team gets notified, the lead is assigned, and follow-up begins within minutes. No inbox to monitor, no leads falling through the cracks.

One partner for your website and CRM: One bill, one support team, one login. Your website and CRM share the same data, the same leads, and the same source of truth — so you spend less time managing vendors and more time selling.

Professional. Connected. Live in Days.

Already have a website? AutoRaptor's onboarding team handles the migration, domain transfer, and redirect setup, so there's no downtime and no lost traffic during the switch.

We build and brand your site together

Your dedicated onboarding specialist configures your dealership branding, sets up your domain and email, connects your inventory, and customizes your site layout and tabs to match how your dealership operates.

Your inventory goes live automatically

Your active vehicle listings populate your inventory page and Vehicle Detail Pages in real time — photos, specs, VIN, price, and mileage. Updates in AutoRaptor reflect on your website automatically.

Leads flow directly into your CRM

Every visitor who submits a lead, trade, or credit form is routed into AutoRaptor as a lead instantly, with their details and vehicle interest already captured. Your team follows up faster and misses fewer opportunities.

Connected workflow

One connected workflow. Clear next steps for every team.

100%

Of website leads flow directly into AutoRaptor CRM, no manual transfer required

1 partner

Your CRM and website supported by your AutoRaptor success rep

Mobile-first

Every AutoRaptor website is fully responsive across every device and screen size

  • A Website That Works as Hard as Your Team

    A connected website helps your team continue the sale instead of starting from scratch.

    See reviews
  • Chad Randash

    Randash Auto Center, Owner

    “We looked at and tried out a few different CRMs, but AutoRaptor does a great job with its simplicity. It works well, and it’s an easy process.”

  • Jesse Hellem

    Owner of 615 Auto Sales

    “I interviewed 10 different CRM companies, and I don’t see anyone else doing it quite like you guys are. One of the things I liked the most is that everything fell under the same umbrella.”

Questions About AutoRaptor Dealership Websites

Answers about dealership websites.

Auto Dealer Website Tools That Turn Inventory Into Leads
An auto dealer website should do more than display inventory. It should actively convert shoppers into leads and connect those leads directly to your sales team. When your website and CRM are separate systems, leads captured online require manual entry, vehicle interest context gets lost, and the follow-up delay gives competitors a head start.

AutoRaptor's dealership website tools are built to close that gap. Every vehicle page is SEO-optimized and mobile-first, with inventory synced in real time so your listings always reflect what's actually available on your lot. Lead forms are connected directly to AutoRaptor, so when a shopper submits a contact form, requests more information, or books a test drive, that lead arrives in the CRM automatically, assigned, tracked, and ready for follow-up.

For independent and BHPH dealerships, an auto dealer website that's connected to your CRM also means your team can see exactly which vehicles a customer viewed before they made contact, giving reps a stronger starting point for the conversation. Explore how AutoRaptor's website tools work alongside digital retail features and automotive lead management to create a complete online-to-showroom experience that keeps more buyers moving toward the sale.

Ready to Give Your Dealership a Website That Actually Works?

Join 1,500+ high volume dealerships using AutoRaptor to capture more leads, showcase their inventory professionally, and run their website and CRM from one place.

Live in 5–7 days CRM-connected Mobile-first Migration handled, no downtime

Resources

Learn More About Dealership Websites and Digital Retail

Best Automotive Dealer Websites on the Internet
Best Automotive Dealer Websites on the Internet

Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform. What […]

What You Need to Know about Car Finder Websites
What You Need to Know about Car Finder Websites

Car finder websites like TrueCar and Edmunds are popular with consumers—but are they right for your dealership? If you’ve been in the auto industry for a while, you may like to think back fondly to the “good old days”—long before the internet played such an integral role in your daily business. The internet has improved […]

A Comprehensive List of Automotive Directories to Submit Your Website
A Comprehensive List of Automotive Directories to Submit Your Website

These free automotive directories are a great place to begin improving your dealership website’s SEO and backlink profile. The days of customers walking into your dealership and beginning the car-buying process are over. 62 percent of drivers in the market for a new vehicle begin shopping online first, long before they ever set foot in […]