Running a Soft Credit Check at Your Dealership Can Improve Leads

Help your customers find the cars they need that also fit with their financial circumstances by performing a soft credit check before they’ve even given financing a thought. Customers often come into a pre-owned car dealership without much of an idea as to whether or not they’ll qualify for financing, or if they do, how […]

Auto Dealer Financing: How a Soft Credit Check Puts the Customer in the Right Car

A soft credit check builds trust, shows respect, and helps keep the sales process based in reality. For a customer with bad credit, shopping for a new car can be a stressful undertaking. He needs to find something affordable, but he also doesn’t want multiple dealerships doing hard credit checks that negatively impact his already less-than-favorable credit score. […]