How to be a Good Car Salesman by Engaging Delivered Clients Year Round

You may be a car sales veteran but are you confident you know how to be a good car salesman? The best salespeople know that maintaining rapport goes far beyond the delivery of a vehicle. It’s important to find ways to engage clients year round if you want to increase customer retention. If you’re having […]

10 Ways to Make Your Dealership Commercials Stand Out

If you’re going to invest in dealership commercials, ensure they help your business rather than hurt it. They say there’s no such thing as bad publicity, but when you see a cheesy car advertisement, you know that’s not true. Every year, car dealers spend thousands of dollars on dealership commercials that do little if anything […]

How to Find & Interpret Car Buying Trends in the Digital Age

The best way to keep a leg up on the competition is to stay familiar with car buying trends—a task made simple in the digital age You’ve just started your career as a sales representative at a prestigious dealership. You’re determined to become a top seller in your first year, something you know you can’t […]

How to Improve Your Auto Dealer Marketing in 10 Steps

If you want to boost lead traffic and close more car deals, start by changing your auto dealer marketing. Here’s a 10-step process to get started! You just started as the new GM of a pre-owned dealership with three locations. The owners understand that car sales, at the end of the day, is a face-to-face […]