Automotive CRM software is one of the biggest innovations in the car business, and if you aren’t using one, you could be leaving money on the table.
The automotive industry has endured many changes over the past decade. People approach buying a new car in a drastically different way than they did, and getting customers in the door of your dealership is more challenging than ever before. The average car buyer is not about to go driving from dealership to dealership, without going online and checking out their options first. These truths are why you need to stay on top of the latest and greatest of the industry.
Automotive CRM tools aren’t just a trend anymore; they’re proven to streamline your process and aid in your success.
A CRM, or “Customer Relationship Manager,” is a multi-platform software tool that will change the way you run your dealership. Use it to keep track of important sales functions such as inventory, lead management, email blasts, and customer follow-up. It’s accessible in your office and on your phone, giving you the chance to manage your prospects any time, anywhere.
If you’ve been in the car sales business for a while, you may have seen a rapid decline in traffic, especially in smaller, or single-franchise dealers where a customer’s options are limited. When traffic is slow, the days are long, and it’s stressful wondering when you’re going to earn your next commission. If this sounds familiar, then you need to step up your automotive CRM skills as soon as possible.
Why is it important to jump on the automotive CRM bandwagon?
Well, for starters, if you aren’t using a CRM tool, you’re already way behind most of your competitors. Some of the most successful dealerships use them, and it shows in their monthly numbers. These tools help them gain leads, manage customers, and perform better follow-ups to ensure complete customer satisfaction.
And complete customer satisfaction is essential. For example, franchises are not happy with surveys and online reviews that are anything below five stars, and you shouldn’t be either! Happy customers will purchase a car and hopefully leave you an excellent review. Your client’s satisfactory experience can be multiplied into more leads, increasing your chances at selling more units.
How to make an automotive CRM work for you
It’s hard changing routines, but in this case, it’s worth it! Maybe you’re a seasoned veteran, and maybe you’re new to sales but only learned the old school way of doing things. At your morning sales meeting, your manager mentions that they signed up for the AutoRaptor CRM tool. What is this going to do to your day to day routine?
First, it’s simply going to make sure you’re incredibly organized. Your action plans, your schedules, your contact information, and even reports; they’re all in one, simple to access, place. Well, technically two if you count the fact that there are mobile apps that have all your information at your fingertips, at all times, including your days off. As you know, there are many times where a salesperson has to keep in contact with their clients on their day off. Having a mobile app will limit the number of times you have to go to the dealership when you aren’t scheduled.
Another excellent mobile feature is the VIN and license scanning tool. How many times have you lost that little paper that had your VIN scribbled on it? How many times have you copied a license and it’s not legible? Now you’re running around like a chicken with your head cut off doing the same tasks more than once. Save yourself the time and aggravation by scanning your VINs or licenses into the app. Everything is all in one place, easy to read, and will help you keep your deals moving along.
Time is money, and streamlining your sales approach will automatically aid in your success. Automotive CRM software like AutoRaptor also helps with customer communication. Features such as SMS to Desktop Integration, Email Marketing Boosts, and Outbound Telephony will ensure that no customer is left behind. SMS to Desktop allows you to quickly send inventory photos from your phone or desktop directly to your client. AutoRaptor’s email blasts are also great because you can pre-schedule your campaigns and target your specific audience. There are so many ways to use this software to improve customer communication, and when it comes down to it, that’s how you will sell more cars.
Competition in the auto business is at an all-time high, and with tools like these at your fingertips, there is no reason to stay in the dark ages. If your dealership isn’t already using an automotive CRM, talk to your manager today. The benefits are truly invaluable.
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