How to turn car sales cold calling into a profitable and creative lead source

Cold calling has always maintained a reputation of the ultimate anxiety inducer for salespeople. They don’t call it “cold” for nothing–the person who picks up usually has no idea who you are, why you’re calling or what you want. This type of atmosphere lends itself to profuse amounts of back sweat, sudden throat dryness, and an inability to form cohesive sentences. You typically have no more than five seconds to gain their interest, and less than a minute to establish trust. Sounds scary, doesn’t it?