How to Avoid Missed Sales Opportunities with Today’s Car Buyer

Missed sales opportunities could spell disaster for your dealership. Find out how to recognize and avoid them. Missed sales opportunities happen more often than we realize. Some of them we recognize only when it’s too late. Others come and go, and we never even notice.  There are numerous reasons, ranging from not having the right […]

3 Ways Car Buying Trends Have Changed Since Covid

You already know car buying trends have changed a lot recently. Here are some of the numbers behind the trends. Since the beginning of 2020, you’ve seen some big changes in car buying trends. If you just skim the news, it seems like Covid turned every household in North America into a secret society of […]

7 Car Dealership TikTok Tips to Grow Your Following

Is a car dealership TikTok worth your efforts? Here are seven reasons to add the social channel to your marketing efforts. One of the great things about social media marketing, including a car dealership TikTok strategy, is that you can potentially reach a large number of people without spending a dime. Yes, it does take […]

5 Tools Every Digital Dealership Needs to Succeed

As you move toward a partial or entirely digital dealership model, there are some tools you need to help you make it work. It wasn’t that long ago that the idea of a digital dealership was laughable. Who would want to buy a car without a test drive or seeing it in person? But technology […]

Feeling the Chip Shortage Impact? Here are 5 Ways to Recover

The chip shortage impact isn’t limited to new car dealers and manufacturers. It’s hitting used auto dealers, too.  Rising commodity prices and a worldwide chip shortage impact franchise dealerships most directly. A slow down in manufacturing means fewer vehicles on the lot. Some large automakers had to temporarily shut down manufacturing facilities or shift production […]

A2P 10DLC Business Text Messaging Regulations: How to Stay Compliant

Business text messaging regulations are changing. Find out what to expect and how to stay compliant with updated carrier regulations. If you own a cell phone, you have undoubtedly had your share of spam texts. Whether it’s an offer to win an expenses-paid vacation or a hefty reward to help an international billionaire recover his […]

Is Your Dealership Prepared to Sell Electric Cars?

Your customers may soon ask if you sell electric cars. What will you tell them when that happens? If you haven’t yet, the time is now to think about how you plan to sell electric cars. As much as we all may love that Mustang sitting at the front of the lot, electric cars are […]

8 Contactless Auto Sales Tools for Aspiring Digital Dealers

If contactless auto sales are in your future, these essential tools will help you get there. A few years ago, people would have laughed at the idea of contactless auto sales. There are test drives to be driven, sales prices to be negotiated, customers to build relationships with, and vehicles for showing off. The test […]

How to Increase Used Car Sales During an Inventory Shortage

You want to increase used car sales, but your inventory is low. Here’s what you can do.  Figuring out the best way to increase used car sales is a continual topic of conversation at dealerships. And there are always different strategies and approaches you can take. A lot of that depends on your customer base, […]