The 20 Best Automotive Lead Generation Tips, Tricks & Ideas

Need a better strategy for getting leads in the door? Take your automotive lead generation to the next level with these 20 tips and tricks! Many aspects of the car business have changed, but one principle remains the same: quality leads are king. You know car buyers do their research online. You know that traditional […]

How to Sell More Cars at a Dealership

If you’re looking to learn how to sell more cars at a dealership, you need to develop a modernized, well-oiled sales funnel.

If you take some time to analyze the sales process at your dealership as opposed to ten years ago, you should be able to see drastic changes. If you’re thinking, “No, the process is still pretty much the same,” then chances are your sales are down, and your dealership is in trouble. The fact is, finding success in selling cars today depends on a completely different set of skills than years past.

6 Quick Tips for Using An Auto Dealer CRM

For auto dealerships, customer relationship management (CRM) can be the difference between success and failure.  The cultivation of relationships with both prospective and current customers is an importantaspect of sustainable business…

Proven Techniques for Building Rapport Over the Phone

Utilize these techniques for building rapport over the phone to gain trust with your prospects and get them into the dealership
Salespeople in the auto industry today have to be more multi-faceted than ever before. The sales cycle begins online and …

Star in Your Own Car Sales Movie: A Guide to the Perfect Commercial

Treat your video marketing campaign as if it were a car sales movie–good storytelling is everything

Brands today are no longer selling products to consumers–they’re selling stories. Study the next car commercial you see: a rugged cowboy lifting hay bales on a brutally hot day, sweat dripping from his nose as he wipes his face with a damp cloth. The camera pans out, and you see all the lifting not yet completed. Suddenly, in the hazy distance, a gleaming figure appears on the horizon and gradually comes into view: a brand new Ford F-150 with an extended bed, driven by a woman sipping a glass of iced lemonade. That’s not a commercial; it’s a car sales movie. 

Storytelling, in a large way, is selling. You’re persuading the audience to buy into the narrative of your brand. Of course, the quality of the commericals Ford produces is not in the budget at your car dealership, but you can still use storytelling to connect better with your prospective buyers. It takes a little bit of creative vision and concepting, but the narrative building doesn’t have to be a work of art, either.

The Hidden Profits of Dealer Reinsurance

Dealer reinsurance opens up new avenues for stronger gross profits Like most U.S. auto dealerships, your service and parts department is probably your company’s bread and butter. The National Automobile Dealers Association says that at the average dealership, service and parts account for 44 percent of the gross profits. If your finance and insurance (F&I) […]