It all starts with the sale. Without sales there’s no service, parts or finance revenue.
How can you close at a higher percentage, increase your gross, get referrals and retain your customers?
CRMs – or any technology – alone won’t make it happen unless you also have believers in processes that will challenge and change the culture that exists in many of our stores. How many times have you seen no follow up, missing phone numbers, wrong addresses and even missing customer names? If only your revenue numbers were as high….
How do we overcome the lack of collecting basic data? I came to the conclusion that I needed a simple, intuitive application combined with a champion who could drive the process. Both couldn’t get in the way of selling.
Sales reps come around when they’re held accountable. Don’t let the process or the system interfere with the natural selling process. Use simple technology – and a simple process – to sell more cars.
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