We are planning to head to NADA soon, so an article titled NADA Convention & Expo to Feature Used-Car Side of Business, Too in Auto Remarketing caught our attention.
Most of our business is with used car dealers, and we hope to see some of you at the NADA Convention. The fact that NADA is gearing sessions toward used car sales backs up our recent post about the need for independent dealers to find ways to compete with franchises that are putting more energy into their used car departments.
Of course, we wish all car dealers success, and our business is here to help dealerships of all types sell more. But, for the independent and BHPH dealers out there maybe a little extra advice can't hurt. Take note of Brent Carmichael's 5 Biggest Mistakes in BHPH. They are lack of:
Make sure your business is doing all it can to compete in the current economy and be successful!
Hyundai admitted recently that they overstated fuel economy claims on several of their vehicles. Consumer Reports predicts this is not something affecting just one auto maker - we'll see others having to admit they also inflated the MPG rating on popular vehicles.
But, Ford is not deterred by this news. They are claiming fuel economy superiority over rival Toyota in the midst of this controversy with new hybrid vehicles added to their fleet. Ford executive, Jim Farley, is also saying the industry needs to find new ways to market fuel economy. For example, rather than saying how many miles per gallon the vehicle gets, dealers could say it doubles the efficiency of the average vehicle or give customers what that means in savings on gas over five years.
With fuel economy being a major factor in the purchase of new and newer pre-owned vehicles it makes sense that dealers will want to highlight these statistics. What do you think is the best way to do it? What factors do you consider when buying a vehicle?
Related Articles:
Ford exec: Industry needs new way to show fuel claims
Auto industry worries about more inflated fuel economy claims
Despite the risks, Ford cranks up mpg claims
Our goal is to provide solutions to your lead management pains. This doesn’t just mean we sign you up to use our CRM application and you’re done. Take a look; do you suffer from any of these pains?
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Are leads disorganized and sometimes lost because they are written on paper, which sometimes get lost in the shuffle? |
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A web-based application where gathered info stays in one place, accessible anywhere there is an internet connection. |
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Customize your follow up plans for new leads and delivered customers. Work off a daily work plan with reminders and a schedule. And, see activities in real-time! |
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What about my internet leads? Can those directly enter the system? |
Internet leads are set up to come directly into the application, creating an up sheet. Quickly respond and assign leads. You can even work it from your Smartphone with our mobile version. |
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Using a CRM will be a big change in the way the sales team work. What if it is too hard or they don’t use it? |
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A truly simple user interface allows a person with any level of computer skills to navigate the system and see the benefit. Be a champion, to make sure it gets used! |
With YouTube clocking in as the second largest search engine, it seems like a missed opportunity to not have a presence on the site. Most recently, we have been posting “How To” videos on various pieces in our application. What better way to show someone how to use the system, than with a video demonstration?
I searched buying a car, finding a car, financing a car, and lots of brand names. All of them produced thousands of results on YouTube. See, opportunities!
Do not fret. You don’t have to be a professional to produce a good, quality video (think point and shoot digital camera), start your own YouTube channel and post videos that will help your audience to find you. What’s cool is that you can easily share your videos on Facebook, Twitter, your website and more!
Seems like a good place to see and be seen…did you ‘YouTube’ it?