I don’t know about you, but we are making a list (and checking it twice) of must haves for the 2011 business plan. Here are key reasons a lead management system should be part of your game plan to help your dealership become more successful in 2011.
5. Save Trees – Leave the paperwork behind; never accidentally lose a lead again. And help the environment because we all know vehicles aren’t helping that cause.
4. Save Time – All your leads in one convenient place with customized follow-up sales process will slash lead response time. Get to those internet leads before the competition.
3. Save Money – Tracking your lead sources will help you determine where your marketing dollars spent will get you the biggest bang for your buck.
2. Save Your Mind – Knowing your sales team has a tool available that will keep them on point in the sales process with a customized follow up plan set up by you. That should give you some peace of mind.
1. Increase Profits! – A CRM is guaranteed, if used properly, to help your dealership SELL MORE CARS! Just see reasons five through two.
How many times have you contacted an internet lead only to find out that the person already purchased a vehicle? How much time had elapsed between receiving the lead and responding to the request?
I heard a story the other day from a Manager. One of his Salespeople waited 6 hours to respond to a lead assigned to him only to find out when he called, the customer had already purchased a vehicle.
An Internet Lead Management system gathers your dealership’s requests in one place allowing you and your sales team to quickly respond and convert more requests into sales. Monitoring your team’s response times is a big part of the equation too (see story above).
Have you explored the tools available to give your dealership strength and endurance in the internet race?
Most dealers are reviewing their expense structure, looking for ways to reduce their operating expense. Some of the most expensive support systems in the operation of a dealership is the their DMS and CRM software applications. To operate efficiently one must have these applications, but they do not have to break the dealers bank account. Many dealers have spent the time reviewing each feature in the hope that they find a reason to eliminate unused features to cut cost. When the economy was stronger signing long-term contracts with all the features was an easy choice Getting rid of unused features and expense is not that easy depending on the vendor and the contract. As a dealer I found that long-term contracts locked me into old technology with little chance to adjust if the business economy changed dramatically.
So when we started AutoRaptor we made a decision that we would not need contracts to succeed. Build a better solution for a CRM and charge by the month. We committed to keep the application on the cutting edge and evolve by listening to the end users. Build features that get used, lean mean and effective. AutoRaptor is designed to simply help convert the lead to a sale with the use of technology. AutoRaptor is one solution, a CRM, BDC and ILM and we only charge an affordable monthly fee. Click the contact link for a free web demonstration and see for yourselves.