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Real Follow Up Isn’t Automatic

Published 07/08/2008

Internet leads (aka “e-leads”) require a different approach than brick and mortar ups. But just how different?

Most everyone uses auto responders – those emails sent automatically in response to an emailed lead. Why would a generic email get a response on its own without a personal phone call or personalized email to set up an appointment?

AutoRaptor makes accepting e-leads and sending emails as simple and as seamless as possible, but above all we recognize that people sell cars to people. So along with those tools we also make it easy to schedule and track follow up – from first meeting a customer through to the sale and beyond.

Auto responders aren’t the same as real follow up.  A personal touch leads to appointments, and appointments lead to sales.

Tags: Best Practices

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