How many times have you contacted an internet lead only to find out that the person already purchased a vehicle? How much time had elapsed between receiving the lead and responding to the request?
I heard a story the other day from a Manager. One of his Salespeople waited 6 hours to respond to a lead assigned to him only to find out when he called, the customer had already purchased a vehicle.
An Internet Lead Management system gathers your dealership’s requests in one place allowing you and your sales team to quickly respond and convert more requests into sales. Monitoring your team’s response times is a big part of the equation too (see story above).
Have you explored the tools available to give your dealership strength and endurance in the internet race?
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