This a familiar topic that I keep coming back to: Why is it so difficult for some sales people to adopt to new technologies? How many sales people do not have an email address? Approximately 30 percent do not have a personal address let alone one for business use. Getting one is so easy and it is one of the few things in this world that are free. Fear of technology and the lack of understanding of how to use this communication device to create sales stops them in their tracks. Some can talk but just can’t type or spell correctly. I once downloaded a typing program to help my staff get started. It helped some but not all. Sales people who stare out the window waiting for the next up just do not want to change. Proactive follow up is just not in their genes. So how do we make them see the potential to increase their sales by using one piece of technology? You the owner or manager have to champion the process; it always starts by command till the benefit is realized by your staff.
A side benefit is that you will also have an additional way to communicate with your staff, written communications that can tell you that the mail was read, is a sure way to keep everyone on the same page. It is an efficient and productive method to make sure your directives are read and followed.
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