With YouTube clocking in as the second largest search engine, it seems like a missed opportunity to not have a presence on the site. Most recently, we have been posting “How To” videos on various pieces in our application. What better way to show someone how to use the system, than with a video demonstration?
I searched buying a car, finding a car, financing a car, and lots of brand names. All of them produced thousands of results on YouTube. See, opportunities!
Do not fret. You don’t have to be a professional to produce a good, quality video (think point and shoot digital camera), start your own YouTube channel and post videos that will help your audience to find you. What’s cool is that you can easily share your videos on Facebook, Twitter, your website and more!
Seems like a good place to see and be seen…did you ‘YouTube’ it?
I don’t know about you, but we are making a list (and checking it twice) of must haves for the 2011 business plan. Here are key reasons a lead management system should be part of your game plan to help your dealership become more successful in 2011.
5. Save Trees – Leave the paperwork behind; never accidentally lose a lead again. And help the environment because we all know vehicles aren’t helping that cause.
4. Save Time – All your leads in one convenient place with customized follow-up sales process will slash lead response time. Get to those internet leads before the competition.
3. Save Money – Tracking your lead sources will help you determine where your marketing dollars spent will get you the biggest bang for your buck.
2. Save Your Mind – Knowing your sales team has a tool available that will keep them on point in the sales process with a customized follow up plan set up by you. That should give you some peace of mind.
1. Increase Profits! – A CRM is guaranteed, if used properly, to help your dealership SELL MORE CARS! Just see reasons five through two.
How many times have you contacted an internet lead only to find out that the person already purchased a vehicle? How much time had elapsed between receiving the lead and responding to the request?
I heard a story the other day from a Manager. One of his Salespeople waited 6 hours to respond to a lead assigned to him only to find out when he called, the customer had already purchased a vehicle.
An Internet Lead Management system gathers your dealership’s requests in one place allowing you and your sales team to quickly respond and convert more requests into sales. Monitoring your team’s response times is a big part of the equation too (see story above).
Have you explored the tools available to give your dealership strength and endurance in the internet race?
“Talk that does not end in any kind of action is better suppressed.” - Thomas Carlyle (1795-1881)
How many times have you made friends with a customer and not sold the car? How many times have you talked yourself out of the sale?
I sat listening to a salesperson drone on about the features of a new Jaguar convertible to a potential customer. It was a one sided conversation that just did not stop. The customer just sat there waiting, minutes passed and all the surrounding salespeople were waiting for their fellow sales-talker to stop and ask for the order.
Well he did not stop talking, the customer rested his head on the desk and waited patiently hoping that the pain would be over and he could leave. Finally the customer lifted his head and loudly said “shut the F up and write the order”. I want the car. The showroom exploded in laughter, but it was not funny. Talk for a purpose - to explain and educate - but always ask for the order.