“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” -Jack Welch
In the last five years technology has brought many changes to the way we think and operate. At AutoRaptor adapting is one of our major themes. We recently added a mobile version of AutoRaptor to work on the following phones; Iphone, Android and Palm Pre as well as a version for the new Ipad. If you do not have a Smartphone you will still be notified via email of any new leads. We want our users to stay connected, so they can convert the lead to a sale quickly. That is what we are about!
Connection to your customers starts with a process that should be simple, affordable and powerful. The traditional rules using snail mail and cold calling need to be replaced with new marketing rules. Many dealers have a reluctance to enter the social media networks because they do not understand the way people connect digitally. It is not just about the daily things people do; it is about passing information and ideas to your customers on a large scale. It is about staying connected in 140 characters or less. To make social connections succeed you must make a commitment to invest your time and resources to understand what social media is and how it works. Connecting to the customer through social media has many additional benefits; customer service, service appointments, sales appointments, register issues and build a relationship with your existing clients.