Follow up, follow up, and follow up has been the mantra of Managers and Owners since the horse and buggy years. The though being if you follow up you will sell more cars. Follow up alone will not close more deals, it is only one piece of the puzzle. Relationship building in conjunction with smart follow up is what will increase your closing percentage. Greet and listen to the customer and find his needs and interests as you follow the steps of the sales process. The information that you gather in the first couple minutes will increase your odds of winning the deal. Knowledge is king and the use of technology to record data will give you an edge when you reach for the sale.
Dealers overthink the basics and forget about the sales relationship between a sales person and the potential customer. The concern is more about the steps of the sale than the sale. Steps of the sale and structure are important in the process but building a common ground with the customer will close more deals than just following a restrictive sales process.
Dealers should think of today’s Smartphone, IPod, IPad and the new way to communicate and empower the sales person, it would be a novel idea. I ran a sales floor for over 35 years and empowering does work. All that it needs to work well is a team effort with a strong champion, simple technology and structure. Sales persons will embrace technology and see the benefits of data management as they sell more cars. Empowered sales people do not give away the store; they increase profitability by keeping strong business relations with their customers. Empowerment helps retain sales people, which in turn help retain your customer base. It is a WIN, WIN for all.
AutoRaptor approaches the idea of a CRM with a different philosophy than its competitors. Our mission is to provide a SALES SOLUTION that can easily be adapted and used by any user with tech skills or not.Why complicate the follow up process with multiple screens and restrictions to the natural sales flow. Without the initial sale the rest does not matter, whether it is fresh leads or your customer base why make it difficult for the end user to follow up.
Many dealers and managers want a system that will control the sales process without human involvement. If a sales person fails in the process they want the system to send a flag that they can react too. I believe that managers need to be pro active in the sales process and correct bad behavior as it happens. With AutoRaptor Managers see real time data entries by their sales persons. It is more effective than alerts of bad behavior. When a sales person enters data to an up sheet, the Manager can see and react to help make a deal. I have seen dealers with other systems make sales persons print an up sheet so they can treat the digital world as their old paper world. The present and future is digital, leave paper in the past and stop the back and forth between the sales person and the customer. Everyone knows that the biggest complaint by the consumers is the back and forth. It is not needed in today’s world, change your though process and you will be surprised how many more cars you can sell.
As Dealers and Managers you need to take charge and a condition of employment for your sales staffs is use the system you’re committed to. Listen to what I hear from some dealers.
*If my sales persons like it I will buy it.
*I do not want to force my Manager to change they way he works.
*We do not sell enough cars to warrant the expense.
*Why change I am making money.
There is more but I think you get the idea, lack of commitment and responsibility by the Dealer for any process or system means failure. AutoRaptor does make it simple and yet powerful as you enter the digital world. Make the move forward and succeed.
All comments welcome
AutoRaptor CRM solution is today’s answer for the forward thinking Independent dealer who wants to maximize their profit the simple way. Not every solution has to break the bank; quick return on investment (ROI) married with a high tech sales solution is what will help your business succeed. We have so much confidence in AutoRaptor, that we do not require contracts or setup fees. The only commitment is yours to work the process.
“As an independent dealer, we chose AutoRaptor as a way to more effectively manage our leads. Its low cost and web-based platform was ideal for a dealership of our size. What we also discovered along the way, however, was AutoRaptor’s ability to become an easy to use and comprehensive way to manage deals from beginning to end. “
Jahon Jamali, General Manager
Just one comment from an Independent dealer who sees what technology can do to improve his business. Small staff or large AutoRaptor can handle all types of users with custom settings for the way you operate. Integrated with other web services so that your inventory is always within the application. Desk deals, send emails and follow up, follow up, follow up and win the deal.
Call for a free demo at 888-421-6533 or email to contact@autoraptor.com and get started in managing your leads.