In my quest to sell AutoRaptor I talk to many dealers everyday who are trying to figure out how to get through the current economic conditions. Some common thoughts that i will share, they are not new or innovating but if followed they will work.
Three points stick out no matter where in the country the dealer is located.
1-Having structure in the Sales and Service process.
2-Expense control through out the dealership.
3-Have a effective Used cars operation. your niche.
Execute these three bullet points and you can not just survive but can grow when others fail.
AutoRaptor will help items 1 & 2 but you as Managers and Dealers need to champion the process that you establish in your dealerships. Computer systems with champions enhance good business pratices but do not fix poor business practices. It is time for action not doom and gloom.
New addition to AutoRaptor:
AutoRaptor has a new application in the testing stage. We’re looking for Dealers who will be willing to test for 30 to 60 days at no charge.
The application is web-based and is called AutoRaptor Auctions (ARA). We supply a link for your company’s web site that directs your customers to ARA. The site acts like a real auction: You add cars as you would with any site like eBay. You set a time limit, incremental bid amounts, pictures and a base price that acts as a reserve.
We’ve been testing the application at Jake Kaplan’s Jaguar and they have had some success in the first couple of weeks. When your customer goes to the site he sees not only your dealership but also anyone who has signed up for the services. It will get you some customers from out of your area and is a way to sell old inventory at an economical cost.
If you have any interest please email howard@autoraptor.com. I will have Brett Cohen contact you to get you started.