AutoRaptor Blog Archives for June of 2008

First Step for Follow Up: Get the Contact Right

In an earlier post I talked about the combination of simple technology and process.  Let’s take a quick look at how we can put that into practice with AutoRaptor.

1. Don’t let the technology get in the way of the sale.  (This is at every step!)
2. Start with an Up Sheet to capture the basic information for your initial contact. 
3. Maintain eye contact and enter the data as soon as you can. Start by getting the name correctly and add the rest of data as time permits.   
4. Add special dates – like birthdays or anniversaries – and personal information in the “About” section of the contact’s overview screen.
5. On the Up Sheet, assign to do tasks for follow up for the purpose of closing, getting referrals and maintaining contact.  (If your store is using AutoRaptor’s “Action Plan” feature you’ll probably have some tasks created automatically.)
6. Think of what it will take to close the deal.  The more you know about your contacts the more you’ll know what it takes to sell to them.

Why use a CRM?

It all starts with the sale. Without sales there’s no service, parts or finance revenue.

How can you close at a higher percentage, increase your gross, get referrals and retain your customers?

CRMs – or any technology – alone won’t make it happen unless you also have believers in processes that will challenge and change the culture that exists in many of our stores. How many times have you seen no follow up, missing phone numbers, wrong addresses and even missing customer names? If only your revenue numbers were as high….

How do we overcome the lack of collecting basic data? I came to the conclusion that I needed a simple, intuitive application combined with a champion who could drive the process. Both couldn’t get in the way of selling.

Sales reps come around when they’re held accountable. Don’t let the process or the system interfere with the natural selling process. Use simple technology – and a simple process – to sell more cars.

CRM / Contact Manager for Automobile Dealers

AutoRaptor is a CRM and Contact Manager designed for Car dealers. The entire application is web based so there is no software to install or update. Pricing is very economical with no long term contracts and can be as low as $795/month.

Below you can see some screen shots of the application in action. Check out the tour for the animated and narrated versions!

To get started call 1-888-421-6533.