Our goal is to provide solutions to your lead management pains. This doesn’t just mean we sign you up to use our CRM application and you’re done. Take a look; do you suffer from any of these pains?
PAIN OUR SOLUTION!
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Are leads disorganized and sometimes lost because they are written on paper, which sometimes get lost in the shuffle? |
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A web-based application where gathered info stays in one place, accessible anywhere there is an internet connection. |
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Are you always wondering if all the necessary follow up was done to sell that lead? What about getting a customer to come back and buy a second car? |
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Customize your follow up plans for new leads and delivered customers. Work off a daily work plan with reminders and a schedule. And, see activities in real-time! |
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What about my internet leads? Can those directly enter the system? |
Internet leads are set up to come directly into the application, creating an up sheet. Quickly respond and assign leads. You can even work it from your Smartphone with our mobile version. |
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Using a CRM will be a big change in the way the sales team work. What if it is too hard or they don’t use it? |
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A truly simple user interface allows a person with any level of computer skills to navigate the system and see the benefit. Be a champion, to make sure it gets used! |
With YouTube clocking in as the second largest search engine, it seems like a missed opportunity to not have a presence on the site. Most recently, we have been posting “How To” videos on various pieces in our application. What better way to show someone how to use the system, than with a video demonstration?
I searched buying a car, finding a car, financing a car, and lots of brand names. All of them produced thousands of results on YouTube. See, opportunities!
Do not fret. You don’t have to be a professional to produce a good, quality video (think point and shoot digital camera), start your own YouTube channel and post videos that will help your audience to find you. What’s cool is that you can easily share your videos on Facebook, Twitter, your website and more!
Seems like a good place to see and be seen…did you ‘YouTube’ it?
I don’t know about you, but we are making a list (and checking it twice) of must haves for the 2011 business plan. Here are key reasons a lead management system should be part of your game plan to help your dealership become more successful in 2011.
5. Save Trees – Leave the paperwork behind; never accidentally lose a lead again. And help the environment because we all know vehicles aren’t helping that cause.
4. Save Time – All your leads in one convenient place with customized follow-up sales process will slash lead response time. Get to those internet leads before the competition.
3. Save Money – Tracking your lead sources will help you determine where your marketing dollars spent will get you the biggest bang for your buck.
2. Save Your Mind – Knowing your sales team has a tool available that will keep them on point in the sales process with a customized follow up plan set up by you. That should give you some peace of mind.
1. Increase Profits! – A CRM is guaranteed, if used properly, to help your dealership SELL MORE CARS! Just see reasons five through two.
How many times have you contacted an internet lead only to find out that the person already purchased a vehicle? How much time had elapsed between receiving the lead and responding to the request?
I heard a story the other day from a Manager. One of his Salespeople waited 6 hours to respond to a lead assigned to him only to find out when he called, the customer had already purchased a vehicle.
An Internet Lead Management system gathers your dealership’s requests in one place allowing you and your sales team to quickly respond and convert more requests into sales. Monitoring your team’s response times is a big part of the equation too (see story above).
Have you explored the tools available to give your dealership strength and endurance in the internet race?
“Talk that does not end in any kind of action is better suppressed.” - Thomas Carlyle (1795-1881)
How many times have you made friends with a customer and not sold the car? How many times have you talked yourself out of the sale?
I sat listening to a salesperson drone on about the features of a new Jaguar convertible to a potential customer. It was a one sided conversation that just did not stop. The customer just sat there waiting, minutes passed and all the surrounding salespeople were waiting for their fellow sales-talker to stop and ask for the order.
Well he did not stop talking, the customer rested his head on the desk and waited patiently hoping that the pain would be over and he could leave. Finally the customer lifted his head and loudly said “shut the F up and write the order”. I want the car. The showroom exploded in laughter, but it was not funny. Talk for a purpose - to explain and educate - but always ask for the order.
Auto dealers and auto makers have been faced with a dilemma this summer. Although sales have been down, partially due to the cash for clunkers program from last summer, the demand has still been there. In a recent survey conducted by Automotive News, 73% of dealers reported that they did not have enough new vehicles in stock, and were losing sales as a result of this. Here is the dilemma. Profits have been posted with the current strategy implemented by the auto makers, which has been to not over produce and sell more vehicles at a lower price, but to produce the amount of vehicles that they expect to sell, and sell these vehicles at a higher price. They can continue to play it safe with this strategy, or take a chance at recapturing those “lost” sales due to lack of stock, and produce more vehicles, believing that they will be able to recapture those lost sales. This is a chance that could be quite profitable, or end poorly if the real demand is not in line with the projected demand. With the economy in the current state that it is in, I don’t expect to see them take this chance, but I’m not so sure that it’s the right decision to play it safe here. What do you think?
August auto sales in the U.S plummeted to their lowest point since February this year. 10.8 million Units were sold, which fell well short of the projected sales of about 11.5 million units, reports Automotive News. This can partially be attributed to the cash for clunkers government program that helped maintain auto sale levels last August. There is no doubt that the 21 percent decrease in sales from last August and the lack of the cash for clunkers program this summer are connected. Obviously cash for clunkers was necessary in order to bring the Auto Industry out of the 21 month slump of losing money that it was in until August of last year, but now that the government incentives have ended so that in effect, the government has taken the training wheels off, the question is, will things turn around? Or will sales once again wane, calling for another governmental intervention? Weigh in if you have anything to add.
In a response to the upcoming federal proposal to implement a letter grading system for new vehicles fuel economy, NADA spokesman Bailey Wood told Automotive News that the National Automobile Dealers Association will oppose the proposed governmental plan. Opposing this proposal was clearly the right move by the NADA, because it was in the best interest of the Auto Dealers, but as a result of this stance that they have taken, they have cemented themselves in a position against the powerful environmental groups that have backed the proposal. And unfortunately for the NADA, this came right after they also recently butted heads with the environmental groups over whether stickers should be put on electric and plug-in hybrid automobiles detailing the pollution that is produced by charging those vehicles, which the NADA was against. The NADA has made all the right moves here, but they have now found themselves in a battle against the government and some powerful lobbyist groups. I’m not sure who will come out on top at the end of this, but it could get ugly. Which party is right here, and whose initiative will get passed? I’m not really sure at this juncture, so weigh in if you have any thoughts or anything to add.