Here are some frequently asked questions by people who have either never used a Web-based, integrated CRM (Customer Relations Management), ILM (Internet Leads Management) and Desking sales solution service or who are looking to upgrade or switch from the automotive business software system they are currently using:
All that’s needed to run AutoRaptor is a computer with a Web connection. (So anyone on your team can use it, from any location—even home.) Because AutoRaptor is an exclusively Web-based automotive CRM, dealerships simply log into accounts through our Web site: www.AutoRaptor.com, where they are taken to their own private portals. AutoRaptor is proud to offer a simple, affordable, easy-to-use service that requires no expensive software, no bulky, expensive equipment, no highly-paid in-house IT guru, and no inflexible contract of five to seven years or more.
Our mission was to build a cost-effective, intuitive and robust auto dealer CRM, desking and marketing tool that is simple to use; SO simple to use, in fact, that it actually WILL get used by everyone on your team. That, right there, saves you money. It’s also what makes us different from other cumbersome, expensive auto dealership CRMs that come with a higher price tag and a steep learning curve.
Secondly since the software is entirely Web based, our overhead is low and the savings from that alone, which are significant, are passed on to you, the dealership.
And once you’re into using AutoRaptor, you’ll discover all kinds of additional cost savings. For example, marketing expenses can be monitored and controlled, since lead resources are readily identified, tracked and measured. Contact information is never duplicated or lost. And since staff is held to the strictest levels of accountability, you retain only the people who are truly productive.
AutoRaptor was created to help you leverage all customer data--no matter how informal--and effectively manage daily tasks to convert more contacts and inquiries into buying customers. In other words, AutoRaptor makes it easy for you to dedicate the majority of your time and efforts to SELLING MORE CARS.
Thanks to its responsive nature and flexibility, AutoRaptor captures all the nuances of a contact interaction and stores the data for your future, permanent reference. So you can easily follow up on every customer who visits your dealership, even if it’s just one time. You can create instant mailing lists, send Email blasts to contacts made within the last month, or contact people who inquired about a specific model that you didn’t have in inventory at the time, but has now hit the lot. Everything you need to maintain an active, ongoing relationship: home and work addresses, phone numbers, Email addresses, and a complete record of past quotes, inquiries, contact notes and email exchanges are right at your fingertips with just the click of the mouse.
Thanks to AutoRaptor’s keen ILM (Internet Lead Management) tool, you get automated E-lead notification of every Internet lead. Internet leads come directly into AutoRaptor from all sources, and all customer and vehicle information is immediately and permanently recorded. So not only do you not miss a contact, you can respond swiftly to every one, which puts you far ahead of the competition. Another advantage of this “E-capture” is that you can create and/or expand an Email mailing list. By using a single template, you can send Emails to multiple contacts whenever you want and, thus, stay in front of your prospects.
Yes. Email support is conveniently contained right within each Up Sheet, eliminating the need to exit AutoRaptor and access a separate, traditional Email/Internet program in order to send Email. What’s more, you can also set up auto responses, Email quotes, photos, links and more, right from within the Up Sheet function.
AutoRaptor is able to keep overhead low, since there’s no expensive, special software to install at your location. Our programmers work from a centralized location and, since the application is securely and centrally Web based, new features and updates can be added easily and automatically. What’s more, AutoRaptor is incredibly easy to use; so easy, in fact, that few customers ever need training to get up to speed.
Paying for your AutoRaptor subscription is easy and painless. You will be billed on a monthly basis, with no obligation or long-term contract to fulfill. You will receive your first invoice approximately 15 days after activating your account.
The only skills you need to use AutoRaptor are Web surfing and Email. For some sales people who are either new to the Internet (or computers, altogether), AutoRaptor has become the catalyst for turning on the computer, firing up the keyboard and picking up the mouse—for the very first time.
Yes. Though the intuitive nature of the software, more often than not, turns “tutorials” into a complete showcase of features rather than a “how-do-I-turn-this-thing-on?” exercise, AutoRaptor recognizes that not every sales person is comfortable with computers. Given that, training can take place virtually, over the phone, while using screen-sharing technology or, if necessary, we conduct in-person demonstrations that deal more with Computer 101 lessons than directives on using our software. So, if you’ve got some computer-resistant diehards on your sales team, no worries! Contact AutoRaptor and we’ll get them up and running with digital tools in no time.
A good, old-fashioned Rolodex and pad of yellow, lined paper could easily serve as your “relationship manager,” but paper and business cards of those walking through your dealership can be temporary, at best (since they get misplaced, forgotten or thrown away). What it takes to effectively manage strong relationship data is a complete record of the sales quotes or leasing figures you gave them, past and current inventory stock, phone numbers, Email addresses, or notes of conversations you had with them. Without this information gathered and captured digitally, it’s impossible to assemble mass mailings, conduct Email marketing campaigns or even simply follow-up with good sales calls.
Think of it this way… when a customer walks out of a dealership without car keys in hand, for many, it’s the end of a relationship. Conversely, when you’re aligned with AutoRaptor, it can be the beginning. Because when an auto dealership sales force is encouraged to use AutoRaptor for every contact—and let’s face it, car sales is a game dependent upon sales contact volume--that contact is secure, because of the progress tracking and conversion potential afforded by AutoRaptor.
Simply put, AutoRaptor is geared toward creating an efficient automotive sales team model that converts more of the contacts that walk through the door in far less time than with conventional, outmoded methods.
Yes. AutoRaptor not only easily integrates with most major DMSs, but is also the perfect complement, because it adds that essential relationship management tool that’s usually an afterthought for most of these programs. What’s more, because of their arduous, clunky nature, most existing CRMs don’t get used. Add AutoRaptor, however, and you’ll find a seamless, greatly enhanced system for tracking contacts, recording interactions, scheduling follow up and, as a result, creating a strong foundation for contact-to-customer conversion.
“AutoRaptor gives you control over the content needed specifically for your dealership - not a blanket template that fits most of your needs - but ALL of your needs.”
-- Matt McCarty, Euroclassics
To learn more or sign up, please call 888.421.6533 or use our email form.
